Validation of TV Viewership Utilizing Methods, Systems and Computer Control Logic

• US 20130283304A1
• Filed: 10/22/2012
• Published: 10/24/2013
• Est. Priority Date: 09/23/2010
• Status: Active Grant

• Current Assignee: Chieh-Yih Wan, Marcelino Ford Livene, Mark D. Yarvis, Sharad K. Garg
• Original Assignee: Chieh-Yih Wan, Marcelino Ford Livene, Mark D. Yarvis, Sharad K. Garg
• Inventors: Wan, Chieh-Yih, Yarvis, Mark D., Garg, Sharad K., Livene, Marcelino Ford
• Granted Patent: US 9,032,428 B2
• Time in Patent Office: Days
• US Class Current: 725/14
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/65 for using the result on users' side
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4668 for recommending content, e.g. movies
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method, system and computer control logic to provide personalization of a viewer'"'"'s usage of an Internet TV platform. The method includes tracking a viewer'"'"'s interactive usage pattern of the TV platform; generating viewer usage data based on the tracking; analyzing the viewer usage data on a substantially real-time basis; and personalizing the viewer'"'"'s usage of the TV platform on a based on an analysis the viewer usage data.

Claims

1. A computer executed method comprising:

identifying an advertisement viewed by user; and

electronically determining the user'"'"'s level of interest in the advertisement based on the manner in which the advertisement was viewed by the user.

2. The method of claim 1 wherein electronically determining includes monitoring the time spent by the user viewing the advertisement.

3. The method of claim 1 including verifying whether the user is actually viewing the advertisement.

4. The method of claim 2 including providing the determination of the level of interest to an advertiser.

5. The method of claim 1 including identifying an advertisement displayed on television.

6. The method of claim 1 including identifying an advertisement viewed on a web page.

7. A non-transitory computer readable medium storing instructions to execute a sequence comprising:

identifying an advertisement viewed by user; and

electronically determining the user'"'"'s level of interest in the advertisement based on the manner in which the advertisement was viewed by the user.

8. The media of claim 7 wherein electronically determining includes monitoring the time spent by the user viewing the advertisement.

9. The media of claim 7, the sequence including verifying whether the user is actually viewing the advertisement.

10. The media of claim 8, the sequence including providing the determination of the level of interest to an advertiser.

11. The media of claim 7, the sequence including identifying an advertisement displayed on television.

12. The media of claim 7, the sequence including identifying an advertisement viewed on a web page.

13. An apparatus comprising:

a processor to identify an advertisement viewed by a user and determine the user'"'"'s level of interest in the advertisement based on how the advertisement was viewed by the user; and

a memory coupled to said processor.

14. The apparatus of claim 13, said processor to identify the time spent by the user viewing the advertisement.

15. The apparatus of claim 13, said processor to monitor whether the user is actually viewing the advertisement

16. The apparatus of claim 13, said processor to verify the determination of the level of interest to an advertiser.

17. The apparatus of claim 13, said processor to provide an advertisement displayed on television.

18. The apparatus of claim 13, said processor to identify an advertisement viewed on a web page.