Validation of TV Viewership Utilizing Methods, Systems and Computer Control Logic
First Claim
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1. A computer executed method comprising:
- identifying an advertisement viewed by user; and
electronically determining the user'"'"'s level of interest in the advertisement based on the manner in which the advertisement was viewed by the user.
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Abstract
A method, system and computer control logic to provide personalization of a viewer'"'"'s usage of an Internet TV platform. The method includes tracking a viewer'"'"'s interactive usage pattern of the TV platform; generating viewer usage data based on the tracking; analyzing the viewer usage data on a substantially real-time basis; and personalizing the viewer'"'"'s usage of the TV platform on a based on an analysis the viewer usage data.
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Citations
18 Claims
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1. A computer executed method comprising:
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identifying an advertisement viewed by user; and electronically determining the user'"'"'s level of interest in the advertisement based on the manner in which the advertisement was viewed by the user. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A non-transitory computer readable medium storing instructions to execute a sequence comprising:
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identifying an advertisement viewed by user; and electronically determining the user'"'"'s level of interest in the advertisement based on the manner in which the advertisement was viewed by the user. - View Dependent Claims (8, 9, 10, 11, 12)
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13. An apparatus comprising:
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a processor to identify an advertisement viewed by a user and determine the user'"'"'s level of interest in the advertisement based on how the advertisement was viewed by the user; and a memory coupled to said processor. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification