NARROWCASTING FROM PUBLIC DISPLAYS, AND RELATED METHODS

• US 20130286046A1
• Filed: 03/11/2013
• Published: 10/31/2013
• Est. Priority Date: 03/03/2009
• Status: Abandoned Application

• Current Assignee: Digimarc Corporation
• Original Assignee: Digimarc Corporation
• Inventors: Rodriguez, Tony F.
• Application Number:
  US13/792,793
• Publication Number:
  US 20130286046A1
• Time in Patent Office: Days
• US Class Current: 345/633
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06F 3/0425 using a single imaging device like a video camera for tracking the absolute position of a single or a plurality of objects with respect to an imaged reference surface, e.g. video camera imaging a display or a projection screen, a table or a wall surface, on which a computer generated image is displayed or projected tracking a projected light spot to determine a position on a display surface G06F3/0386
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06T 1/0021 Image watermarking
• CPC Class Codes: G06T 1/0064 Geometric transfor invariant watermarking, e.g. affine transform invariant
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G06T 2201/0051 Embedding of the watermark in the spatial domain
• CPC Class Codes: G06T 3/02 Affine transformations for image registration G06T3/147; for image mosaicing G06T3/4038
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/8358 involving watermark protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467

Abstract

A user with a cell phone interacts, in a personalized session, with an electronic sign system. In some embodiments, the user'"'"'s location relative to the sign is discerned from camera imagery—either imagery captured by the cell phone (i.e., of the sign), or captured by the sign system (i.e., of the user). Demographic information about the user can be estimated from imagery captured acquired by the sign system, or can be accessed from stored profile data associated with the user. The sign system can transmit payoffs (e.g., digital coupons or other response data) to viewers—customized per user demographics. In some arrangements, the payoff data is represented by digital watermark data encoded in the signage content. The encoding can take into account the user'"'"'s location relative to the sign—allowing geometrical targeting of different payoffs to differently-located viewers. Other embodiments allow a user to engage an electronic sign system for interactive game play, using the cell phone as a controller.

Claims

1-64. -64. (canceled)

65. A method comprising the acts:

with an optical sensor system, sensing first information from a first person; and

identifying augmented reality graphical data to a first portable user device conveyed by the first person, said augmented reality data enabling said user device to present graphical information as an overlay on imagery captured by a camera portion of said first user device, said identifying being performed by a hardware processor configured to perform such act.

66. The method of claim 65 in which:

the first person is an observer of an image display system that is presenting a first image;

the optical sensor system is associated with said image display system; and

the augmented reality data enables the first user device to present graphical information as an overlay on said first image, as captured by said camera portion of the user device.

67. The method of claim 66 in which the user device includes a face-worn portion.

68. The method of claim 66 in which the sensed first information comprises information about the person'"'"'s viewpoint relative to the presented first image.

69. The method of claim 65 in which the sensed first information comprises information about the location of the person.

70. The method of claim 65 in which the sensed first information comprises demographic information about the person.

71. A method comprising the acts:

discerning first information about a first person observing an image display, and discerning second information about a second person observing said image display, the second discerned information being different than the first discerned information, said discerning being performed by a hardware processor configured to perform such act;

identifying first augmented reality data to a first portable user device conveyed by the first person, said first augmented reality data enabling the first user device to present graphical information overlaid on imagery captured by a camera portion of said first portable user device;

identifying second augmented reality data to a second portable user device conveyed by the second person, said second augmented reality data enabling the second user device to present graphical information overlaid on imagery captured by a camera portion of said second portable user device, said second augmented reality data being different than the first augmented reality data;

wherein the first and second augmented reality data are different, in part, because the first and second discerned information are different.

72. The method of claim 71 in which the first and second augmented reality data enable the user devices to present graphical information overlaid on imagery captured from said image display.

73. The method of claim 71 in which the discerned first and second information comprises demographic information about the first and second persons.

74. The method of claim 73 in which the augmented reality data is tailored to the first and second persons based on the discerned demographic information.

75. The method of claim 71 in which the discerned first and second information comprises location information about the first and second persons.

76. The method of claim 71 in which the discerning includes capturing information from the first and second persons using an optical sensor system associated with the display.

77. The method of claim 71 in which the discerning includes capturing imagery of the first and second persons using a camera system associated with the display.

78. A method comprising the acts:

with an optical sensor system, sensing first information about a first person, and sensing second information about a second person;

determining first augmented reality data for identification to a first portable user device conveyed by the first person, said first augmented reality data enabling the first user device to present first graphical information overlaid on imagery captured by a camera portion of said first portable user device;

determining second augmented reality data for identification to a second portable user device conveyed by the second person, said second augmented reality data enabling the second user device to present second graphical information overlaid on imagery captured by a camera portion of said second portable user device, said second augmented reality data being different than the first augmented reality data; and

identifying the first and second augmented reality data to the first and second portable user devices, respectively;

wherein the first and second augmented reality data are different, in part, because the first sensed information and second sensed information are different, and wherein said determining acts are performed by a hardware processor configured to perform such acts.

79. The method of claim 78 in which the first and second persons are observers of an image display system that is presenting a first image, and wherein the first augmented reality data enables the first user device to present graphical information as an overlay on said first image, as captured by the camera portion of the first user device.

80. The method of claim 79 in which the sensed first information comprises information about the first person'"'"'s viewpoint relative to the presented first image.

81. The method of claim 78 in which the first user device includes a face-worn portion.

82. The method of claim 78 in which the sensed first information comprises information about the first person'"'"'s viewpoint relative to the presented first image.

83. The method of claim 78 in which the sensed first information comprises information about a location of the first person.

84. The method of claim 78 in which the sensed first information comprises demographic information about the first person.

85. The method of claim 78 in which the optical sensor system comprises a camera system.