ATTRIBUTION OF DEMOGRAPHICS TO CENSUS DATA
First Claim
1. A system configured to assign demographics to a population of data, the system comprising:
- one or more processing devices configured to;
determine a unique client identifier associated with a beacon for web content;
send a request including the unique identifier to a source of demographic information;
receive information from the source in response to the request including demographic information and a time event associated with user interaction with a resource;
determine the potential likelihood that the user generating the beacon is the user that interacted with the resource;
assigning the received demographics to the unique client identifier based on the potential likelihood; and
a database configured to store a record of the unique client identifier and assigned demographics.
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Accused Products
Abstract
In general, systems, components, methods, and techniques for gathering, recording, and development of accurate user demographics attributed to accesses by client systems of webpage, web content, or other online resources is provided. For a given a subset of unique users having known demographics for a segment of traffic or general population, a demographic profile may be created for all users of the segment or population within a tolerable margin of error. Demographic data for unique machine identifications (IDs) may be assigned, aggregated, and derived from a single source, or multiple sources, such as panel data, beacon level surveys, cookie exchanges, and the overlay of profile cookies from other publishers.
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Citations
30 Claims
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1. A system configured to assign demographics to a population of data, the system comprising:
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one or more processing devices configured to; determine a unique client identifier associated with a beacon for web content; send a request including the unique identifier to a source of demographic information; receive information from the source in response to the request including demographic information and a time event associated with user interaction with a resource; determine the potential likelihood that the user generating the beacon is the user that interacted with the resource; assigning the received demographics to the unique client identifier based on the potential likelihood; and a database configured to store a record of the unique client identifier and assigned demographics. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer implemented method of assigning demographics, the method comprising:
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determining, by one or more processing devices, a unique client identifier associated with a beacon for web content; sending, by one or more processing devices, a request including the unique identifier to a source of demographic information; receiving, by one or more processing devices, information from the source in response to the request including demographic information and a time event associated with user interaction with a resource; determining, by one or more processing devices, the potential likelihood that the user generating the beacon is the user that interacted with the resource; assigning, by one or more processing devices, the received demographics to the unique client identifier based on the potential likelihood; and storing, in a database of a storage device, a record of the unique client identifier and assigned demographics. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A system configured to assign demographics to a population of data, the system comprising:
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a database configured to store data for a population including data for a segment of the population, the data for a segment of the population including beacon data having associated demographic data assigned from one or more sources of demographics; and one or more processing devices configured to; access the database and the segment data; process the segment data to determine results for the segment for the demographics assigned from each source of demographics; determine a relative reliability of the demographic data from each source of demographics; apply the determined relative reliability to the results for the segment for each source of demographics to normalize the demographic data for each source of demographics; aggregate the normalized demographic data for each source of demographics for the segment to derive a demographic distribution for the segment; and apply the derived demographic distribution to the population to assign demographics to the population of data. - View Dependent Claims (24, 25, 26)
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27. A computer implemented method of assigning demographics to a population of data, the method comprising:
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receiving data for a population including data for a segment of the population, the data for a segment of the population including beacon data having associated demographic data assigned from one or more sources of demographics;
a;processing, by one or more processing devices, the segment data to determine results for the segment for the demographics assigned from each source of demographics; determining, by one or more processing devices, a relative reliability of the demographic data from each source of demographics; applying, by one or more processing devices, the determined relative reliability to the results for the segment for each source of demographics to normalize the demographic data for each source of demographics; aggregating, by one or more processing devices, the normalized demographic data for each source of demographics for the segment to derive a demographic distribution for the segment; and applying, by one or more processing devices, the derived demographic distribution to the population to assign demographics to the population of data. - View Dependent Claims (28, 29, 30)
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Specification