SYSTEM AND METHOD FOR ESTIMATING THE VALUE OF DISPLAY ADVERTISING
First Claim
Patent Images
1. A method comprising:
- using one or more server computers, providing access to a simulated web browsing experience to a plurality of users on a browser on the users'"'"' computers, wherein the simulated web browsing experience comprises at least one web page and wherein the users are acting as test subjects in exchange for financial compensation;
using one or more server computers, presenting the at least one web page to the users, wherein the at least one web page comprises a randomly selected article and at least one advertisement that is displayed on the webpage for a predetermined duration; and
using one or more server computers, presenting, at the end of the predetermined duration, a questionnaire to the users, wherein the questionnaire comprises questions relating to the at least one advertisement.
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Abstract
A system and method which allow estimation of the value of display advertising are disclosed. Access is provided to a simulated web browsing experience to a plurality of users on a browser on the users'"'"' computers. The users have agreed to act as test subjects in exchange for financial compensation. At least one web page comprising a randomly selected article and at least one advertisement is presented to the users. After a predetermined duration, a questionnaire including questions relating to the at least one advertisement is presented to the users. The users are provided with financial compensation for answering the questions.
5 Citations
20 Claims
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1. A method comprising:
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using one or more server computers, providing access to a simulated web browsing experience to a plurality of users on a browser on the users'"'"' computers, wherein the simulated web browsing experience comprises at least one web page and wherein the users are acting as test subjects in exchange for financial compensation; using one or more server computers, presenting the at least one web page to the users, wherein the at least one web page comprises a randomly selected article and at least one advertisement that is displayed on the webpage for a predetermined duration; and using one or more server computers, presenting, at the end of the predetermined duration, a questionnaire to the users, wherein the questionnaire comprises questions relating to the at least one advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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one or more server computers coupled to a network; and one or more databases coupled to the one or more server computers; wherein the one or more server computers are for; providing access to a simulated web browsing experience to a plurality of users on a browser on the users'"'"' computers, wherein the simulated web browsing experience comprises at least one web page and wherein the users are acting as test subjects in exchange for financial compensation; presenting the at least one web page to the users, wherein the at least one web page comprises a randomly selected article and at least one advertisement that is displayed on the webpage for a predetermined duration; and presenting, at the end of the predetermined duration, a questionnaire to the users, wherein the questionnaire comprises questions relating to the at least one advertisement. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A computer readable medium or media containing instructions for executing a method comprising:
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using one or more server computers, providing access to a simulated web browsing experience to a plurality of users on a browser on the users'"'"' computers, wherein the simulated web browsing experience comprises at least one web page and wherein the users are acting as test subjects in exchange for financial compensation; using one or more server computers, presenting the at least one web page to the users, wherein the at least one web page comprises a randomly selected article and at least one advertisement that is displayed on the webpage for a predetermined duration; using one or more server computers, allowing the users to play a game after the predetermined duration; and using one or more server computers, presenting a questionnaire to the users, wherein the questionnaire comprises questions relating to the at least one advertisement, and wherein the users are provided additional financial compensation for answering the questions.
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Specification