USE OF LOCALIZED BROADCAST SIGNALS TO MODIFY MOBILE APPLICATION BEHAVIOR
First Claim
1. A method for tracking advertisement effectiveness, comprising the steps of:
- broadcasting first information associated with desired advertising information from at least one of a plurality of fixed information nodes within a restricted broadcast range;
receiving at a mobile unit the broadcast information when the mobile unit is within the restricted broadcast range associated with the at least one of the fixed nodes;
outputting from the mobile unit the desired advertising information associated with the received broadcast information;
starting an advertisement counter at the time of receipt of the broadcast information;
broadcasting presence information from at least one of a plurality of fixed monitoring nodes over a restricted broadcast range, which at least one fixed monitoring node is disposed in a predetermined fixed physical proximity with a vendor location;
receiving the broadcast presence information at the mobile unit;
starting a presence counter in response to receipt of the presence information and stopping the advertising counter;
detecting at the mobile unit loss of receipt of the broadcast presence information; and
stopping the presence counter.
1 Assignment
0 Petitions
Accused Products
Abstract
A method is disclosed for tracking advertisement effectiveness. First information associated with desired advertising information is broadcast from at least one of a plurality of fixed information nodes. A mobile unit receives the broadcast information and outputs the desired advertising information. An advertisement counter is started at the time of receipt of the broadcast information and presence information is broadcast from at least one of a plurality of fixed monitoring nodes over a restricted broadcast range, which at least one fixed monitoring node is disposed in a predetermined fixed physical proximity with a vendor location. The broadcast presence information is received at the mobile unit and a presence counter is started in response to receipt of the presence information. At the mobile unit loss of receipt of the broadcast presence information, the presence counter is stopped.
-
Citations
20 Claims
-
1. A method for tracking advertisement effectiveness, comprising the steps of:
-
broadcasting first information associated with desired advertising information from at least one of a plurality of fixed information nodes within a restricted broadcast range; receiving at a mobile unit the broadcast information when the mobile unit is within the restricted broadcast range associated with the at least one of the fixed nodes; outputting from the mobile unit the desired advertising information associated with the received broadcast information; starting an advertisement counter at the time of receipt of the broadcast information; broadcasting presence information from at least one of a plurality of fixed monitoring nodes over a restricted broadcast range, which at least one fixed monitoring node is disposed in a predetermined fixed physical proximity with a vendor location; receiving the broadcast presence information at the mobile unit; starting a presence counter in response to receipt of the presence information and stopping the advertising counter; detecting at the mobile unit loss of receipt of the broadcast presence information; and stopping the presence counter. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
-
-
18. A method for monitoring advertisement effectiveness using a mobile handheld unit, comprising the steps of:
-
running an internal monitoring application; receiving broadcast first information associated with desired advertising information; accessing desired advertising information associated with received first broadcast information in response to reception; initiating an advertisement counter; outputting the accessed desired advertising information; receiving broadcast presence information; and in response to receiving the broadcast presence information, terminating the advertisement counter and logging its value.
-
-
19. The method of claim 23, further comprising the step of uploading the logged advertisement counter to a base station.
-
20. The method of claim 21, further comprising the steps of:
-
starting a presence counter when the broadcast presence information is received; terminating the presence counter when broadcast presence information is no longer received; and logging the presence counter value after the presence counter is terminated.
-
Specification