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USE OF LOCALIZED BROADCAST SIGNALS TO MODIFY MOBILE APPLICATION BEHAVIOR

  • US 20130290095A1
  • Filed: 03/15/2013
  • Published: 10/31/2013
  • Est. Priority Date: 04/27/2012
  • Status: Active Grant
First Claim
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1. A method for tracking advertisement effectiveness, comprising the steps of:

  • broadcasting first information associated with desired advertising information from at least one of a plurality of fixed information nodes within a restricted broadcast range;

    receiving at a mobile unit the broadcast information when the mobile unit is within the restricted broadcast range associated with the at least one of the fixed nodes;

    outputting from the mobile unit the desired advertising information associated with the received broadcast information;

    starting an advertisement counter at the time of receipt of the broadcast information;

    broadcasting presence information from at least one of a plurality of fixed monitoring nodes over a restricted broadcast range, which at least one fixed monitoring node is disposed in a predetermined fixed physical proximity with a vendor location;

    receiving the broadcast presence information at the mobile unit;

    starting a presence counter in response to receipt of the presence information and stopping the advertising counter;

    detecting at the mobile unit loss of receipt of the broadcast presence information; and

    stopping the presence counter.

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