PROVIDING SEARCH RESULTS BASED ON NETWORK DIVERSITIES

• US 20130290325A1
• Filed: 03/28/2013
• Published: 10/31/2013
• Est. Priority Date: 09/02/2004
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Linkedln Corporation
• Inventors: Work, James Duncan, Blue, Allen, Hoffman, Reid
• Application Number:
  US13/852,997
• Publication Number:
  US 20130290325A1
• Time in Patent Office: Days
• US Class Current: 707/731
• CPC Class Codes: G06F 16/2365 Ensuring data consistency and integrity
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 10/1053 Employment or hiring
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A method and system for evaluating the reputation of a member of a social networking system is disclosed. Consistent with an embodiment of the invention, one or more attributes associated with a social networking profile of a member of a social network are analyzed. Based on the analysis, a ranking, rating or score is assigned to a particular category of reputation. When requested, the ranking, rating or score is displayed to a user of the social network.

Claims

1. A computer-implemented method for matching a plurality of results to a search request, the method comprising:

storing a plurality of relationships between a plurality of members of a social network, the plurality of members including a searching member and a plurality of target members;

receiving the search request, the search request initiated on behalf of the searching member;

processing the search request to identify the plurality of results, the plurality of results including profiles of the plurality of target members;

analyzing the plurality of relationships to determine the diversities of the networks of the plurality of target members, the diversities being suggestive of authenticities of the profiles of the plurality of target members, wherein the analyzing of the plurality of relationships is performed by a processor; and

sorting the plurality of results for providing to the searching member based on the diversities of the networks of the plurality of target members.

2. The method of claim 1, wherein the diversities of the networks of each of the plurality of target members is based on percentages of contacts of each of the plurality of target members in each category of a plurality of categories of network diversity, the plurality of categories of network diversity including two or more of industries, professions, locations, interests, and skills.

3. The method of claim 2, wherein the diversities of the networks of each of the plurality of target members is further based on percentages of contacts of first-degree connections of each of the plurality of target members in each category of the plurality of categories of network diversity.

4. The method of claim 1, further comprising determining an aggregate score for a network reputation indicator of each of the plurality of target members based on the diversities of each of the networks of each of the plurality of target members.

5. The method of claim 1, further comprising deriving a norm diversity of profiles of the members of the social network and wherein the processing of the search request to identify the plurality of results includes comparing the diversities of the profiles of each of the plurality of target members to the norm diversity.

6. The method of claim 1, further comprising identifying clusters of members of the social network based having similar diversity profiles based on the analyzing of the plurality of relationships.

7. The method of claim 1, further comprising generating scores to associate with the profiles of the plurality of target members based on the diversities of the networks of the plurality of target members.

8. A system for matching a plurality of results to a search request, the system comprising:

a memory comprising a set of instructions;

storing a plurality of relationships between a plurality of members of a social network, the plurality of members including a searching member and a plurality of target members;

receiving the search request, the search request initiated on behalf of the searching member;

processing the search request to identify the plurality of results, the plurality of results including profiles of the plurality of target members;

analyzing the plurality of relationships to determine the diversities of the networks of the plurality of target members, the diversities being suggestive of authenticities of the profiles of the plurality of target members; and

sorting the plurality of results for providing to the searching member based on the diversities of the networks of the plurality of target members.

9. The system of claim 8, wherein the diversities of the networks of each of the plurality of target members is based on percentages of contacts of each of the plurality of target members in each category of a plurality of categories of network diversity, the plurality of categories of network diversity including two or more of industries, professions, locations, interests, and skills.

10. The system of claim 9, wherein the diversities of the networks of each of the plurality of target members is further based on percentages of contacts of first-degree connections of each of the plurality of target members in each category of the plurality of categories of network diversity.

11. The system of claim 8, wherein the one or more processors are further configured to, based on the set of instructions, determine an aggregate score for a network reputation indicator of each of the plurality of target members based on the diversities of the networks of each of the plurality of target members.

12. The system of claim 8, wherein the one or more processors are further configured to, based on the set of instructions, derive a norm diversity of profiles of the members of the social network and wherein the processing of the search request to identify the plurality of results includes comparing the diversities of the profiles of each of the plurality of target members to the norm diversity.

13. The system of claim 8, wherein the one or more processors are further configured to, based on the set of instructions, identify clusters of members of the social network based having similar diversity profiles based on the analyzing of the plurality of relationships.

14. The system of claim 8, wherein the one or more processors are further configured to, based on the set of instructions, generate scores to associate with the profiles of the plurality of target members based on the diversities of the networks of the plurality of target members.

15. An apparatus for matching a plurality of results to a search request, the apparatus comprising:

means for storing a plurality of relationships between a plurality of members of a social network, the plurality of members including a searching member and a plurality of target members;

means for receiving the search request, the search request initiated on behalf of the searching member;

means for processing the search request to identify the plurality of results, the plurality of results including profiles of the plurality of target members;

means for analyzing the plurality of relationships to determine the diversities of the networks of the plurality of target members, the diversities being suggestive of authenticities of the profiles of the plurality of target members; and

means for sorting the plurality of results for providing to the searching member based on the diversities of the networks of the plurality of target members.

16. The apparatus of claim 15, wherein the diversities of the networks of each of the plurality of target members is based on percentages of contacts of each of the plurality of target members in each category of a plurality of categories of network diversity, the plurality of categories of network diversity including two or more of industries, professions, locations, interests, and skills.

17. The apparatus of claim 16, wherein the diversities of the networks of each of the plurality of target members is further based on percentages of contacts of first-degree connections of each of the plurality of target members in each category of the plurality of categories of network diversity.

18. The apparatus of claim 15, further comprising means for determining an aggregate score for a network reputation indicator of each of the plurality of target members based on the diversities of each of the networks of each of the plurality of target members.

19. The apparatus of claim 15, further comprising means for deriving a norm diversity of profiles of the members of the social network and wherein the processing of the search request to identify the plurality of results includes comparing the diversities of the profiles of each of the plurality of target members to the norm diversity.

20. The apparatus of claim 15, further comprising means for identifying clusters of members of the social network based having similar diversity profiles based on the analyzing of the plurality of relationships.