METHODS AND APPARATUS TO MEASURE EXPOSURE TO STREAMING MEDIA
First Claim
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1. A method of measuring exposure to streaming media, the method comprising:
- extracting a watermark from media obtained from a media provider;
generating metadata identifying the media based on the extracted watermark;
transcoding the media into a transport stream, the transport stream having a streaming format; and
embedding the metadata in a timed text track accompanying the transport stream.
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Abstract
Methods and apparatus to measure exposure to streaming media are disclosed herein. An example method includes extracting metering data from media obtained from a media provider. Metadata identifying the media based on the extracted metering data is generated. The media is transcoded into a transport stream, the transport stream having a streaming format. The metadata is embedded in a timed text track accompanying the transport stream.
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Citations
20 Claims
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1. A method of measuring exposure to streaming media, the method comprising:
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extracting a watermark from media obtained from a media provider; generating metadata identifying the media based on the extracted watermark; transcoding the media into a transport stream, the transport stream having a streaming format; and embedding the metadata in a timed text track accompanying the transport stream. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An apparatus to measure exposure to streaming media, the apparatus comprising:
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a media identifier to generate media-identifying metadata based on a watermark extracted from the media; a transcoder to transcode the media into a transport stream; and a metadata embedder to embed the metadata in a timed text track associated with the transport stream. - View Dependent Claims (11, 12, 13, 14)
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15. A machine-readable storage medium comprising instructions which, when executed, cause a machine to at least:
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extract a watermark from media obtained from a media provider; generate metadata identifying the media based on the extracted watermark; transcode the media into a transport stream, the transport stream having a streaming format; and embed the metadata in a timed text track accompanying the transport stream. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification