System and Method for Interaction Prompt Initiated Video Advertising

• US 20130291012A1
• Filed: 06/21/2013
• Published: 10/31/2013
• Est. Priority Date: 07/21/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Say Media, Inc. (theMaven, Inc.)
• Inventors: Lerman, David Ross, Young, Troy, Sanchez, Matthew Allan
• Application Number:
  US13/923,595
• Publication Number:
  US 20130291012A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods for interaction prompts initiated video advertising are disclosed. According to one embodiment, a computer implemented method comprises storing digital advertising content, the digital content including digital video, and digital slideshows. An XML file is served from an ad server to a player embedded in a web site. One or more advertisements are dynamically generated from the XML file and digital content. The one or more advertisements are displayed with video content requested through the web site.

Claims

1. A computer-implemented method, comprising:

storing digital advertising content, the digital content including digital video, and digital slideshows;

serving an XML file from an ad server to a player embedded in a web site;

generating one or more advertisements dynamically from the XML file and the digital content; and

displaying the one or more advertisements with video content requested through the web site.

2. The computer-implemented method of claim 1, further comprising providing a prompt to control displaying the one or more advertisements, wherein the prompt allows for pausing the one or more advertisements, playing the video content, and rewinding the one or more advertisements.

3. The computer-implemented method of claim 2, wherein the XML file includes a title, a URL for advertising images, and a size of an advertising frame.

4. The computer-implemented method of claim 3, wherein the one or more advertisements include a pre-roll advertisement, a ticker advertisement, a menu advertisement and a post-roll advertisement.

5. The computer-implemented method of claim 1, further comprising:

collecting user information and user viewing experience information; and

providing the user information and the user viewing experience information to an advertising server.

6. The computer-implemented method of claim 2, further comprising aggregating ad units at an advertising server, wherein the ad units are collected from one or more advertisers.

7. The computer-implemented method of claim 5, further comprising dynamically serving the one or more advertisements using the user information.

8. The computer-implemented method of claim 5, further comprising providing the user information and the user viewing experience information to one or more advertisers.

9. The computer-implemented method of claim 2, further comprising loading the player with an advertisement handler from the advertisement server, wherein the advertisement handler is specifically loaded based upon a format of the one or more advertisements.

10. A computer-readable medium having stored thereon a plurality of instructions, said plurality of instructions when executed by a computer, cause said computer to perform:

storing digital advertising content, the digital content including digital video, and digital slideshows;

serving an XML file from an ad server to a player embedded in a web site;

generating one or more advertisements dynamically from the XML file and the digital content; and

displaying the one or more advertisements with video content requested through the web site.

11. The computer-readable medium of claim 10, having stored thereon-additional instructions, said additional instructions when executed by a computer, cause said computer to further perform providing a prompt to control displaying the one or more advertisements, wherein the prompt allows for pausing the one or more advertisements, playing the video content, and rewinding the one or more advertisements.

12. The computer-readable medium of claim 11, wherein the XML file includes a title, a URL for advertising images, and a size of an advertising frame.

13. The computer-readable medium of claim 12, wherein the one or more advertisements include a pre-roll advertisement, a ticker advertisement, and a post-roll advertisement.

14. The computer-readable medium of claim 10, having stored thereon-additional instructions, said additional instructions when executed by a computer, cause said computer to further perform:

collecting user information and user viewing experience information; and

providing the user information and the user viewing experience information to an advertising server.

15. The computer-readable medium of claim 11, having stored thereon-additional instructions, said additional instructions when executed by a computer, cause said computer to further perform aggregating ad units at an advertising server, wherein the ad units are collected from one or more advertisers.

16. The computer-readable medium of claim 10, having stored thereon-additional instructions, said additional instructions when executed by a computer, cause said computer to further perform dynamically serving the one or more advertisements using the user information.

17. The computer-readable medium of claim 10, having stored thereon-additional instructions, said additional instructions when executed by a computer, cause said computer to further perform providing the user information and the user viewing experience information to one or more advertisers.

18. The computer-readable medium of claim 11, having stored thereon-additional instructions, said additional instructions when executed by a computer, cause said computer to further perform loading the player with an advertisement handler from the advertisement server, wherein the advertisement handler is specifically loaded based upon a format of the one or more advertisements.