System And Method For Affinity Marketing To Mobile Devices
First Claim
Patent Images
1. A system for receiving a source signal including audio content and graphical broadcaster content and content presentation rules from a broadcaster, said system comprising:
- a mobile device that is manufactured with embedded display rules and is configured to receive said source signal and has a display screen and a display controller which provides a video output to said display screen and wherein said mobile device is capable of receiving radio broadcasts,wherein said mobile device receives said audio content and said display controller receives said graphical broadcaster content and said content presentation rules from said source signal without interaction from said mobile device to the broadcaster, andwherein said display controller outputs said graphical broadcaster content to said display screen by combining said content presentation rules and said embedded display rules.
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Abstract
A method and system for providing selected content displays to users of mobile electronic devices and more specifically to a method and system for broadcasters to provide a marketing portal presented in the form of displayed customized broadcaster content.
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Citations
18 Claims
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1. A system for receiving a source signal including audio content and graphical broadcaster content and content presentation rules from a broadcaster, said system comprising:
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a mobile device that is manufactured with embedded display rules and is configured to receive said source signal and has a display screen and a display controller which provides a video output to said display screen and wherein said mobile device is capable of receiving radio broadcasts, wherein said mobile device receives said audio content and said display controller receives said graphical broadcaster content and said content presentation rules from said source signal without interaction from said mobile device to the broadcaster, and wherein said display controller outputs said graphical broadcaster content to said display screen by combining said content presentation rules and said embedded display rules. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for receiving specialized graphical broadcaster content from a broadcaster of a source signal, said system comprising:
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a mobile device that is manufactured with embedded display rules and has a display screen; and a display controller providing a video output to said display screen and wherein said mobile device is capable of receiving radio broadcasts and wherein said display controller receives the graphical broadcaster content and content presentation rules from said source signal without interaction from said mobile device to the broadcaster and wherein said display controller combines said embedded display rules and user preferences and said content presentation rules to display said graphical broadcaster content within the capabilities of said display. - View Dependent Claims (12, 13, 14, 15)
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16. A system for receiving a source signal including audio content and graphical broadcaster content and content presentation rules from a broadcaster, said system comprising:
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a display screen; a mobile device that is manufactured with embedded display rules and configured to receive said source signal and having said display screen; and a display controller providing a video output to said display screen and wherein said mobile device is capable of receiving radio broadcasts, wherein said mobile device receives said audio content and said display controller receives said graphical broadcaster content and said content presentation rules from said source signal without interaction from said mobile device to the broadcaster and wherein said display controller outputs said graphical broadcaster content to said display screen by combining said content presentation rules and said embedded display rules; wherein said graphical broadcaster content includes advertisements, album art, and affinity marketing graphics; wherein said content presentation rules includes at least one of text locations, fonts, sizes and locations for graphical objects and as part of said content presentation rules, the broadcaster also provides specified content that includes at least one of song title, artist, genre, album, textual content related to the audio content being provided, and visual content related to the audio content being provided; wherein said display controller gives preference to said mobile device that is manufactured with said embedded display rules; and wherein said source signal include downloadable MP3 files. - View Dependent Claims (17, 18)
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Specification