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System And Method For Affinity Marketing To Mobile Devices

  • US 20130291028A1
  • Filed: 06/24/2013
  • Published: 10/31/2013
  • Est. Priority Date: 01/04/2008
  • Status: Active Grant
First Claim
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1. A system for receiving a source signal including audio content and graphical broadcaster content and content presentation rules from a broadcaster, said system comprising:

  • a mobile device that is manufactured with embedded display rules and is configured to receive said source signal and has a display screen and a display controller which provides a video output to said display screen and wherein said mobile device is capable of receiving radio broadcasts,wherein said mobile device receives said audio content and said display controller receives said graphical broadcaster content and said content presentation rules from said source signal without interaction from said mobile device to the broadcaster, andwherein said display controller outputs said graphical broadcaster content to said display screen by combining said content presentation rules and said embedded display rules.

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