PRODUCT AUGMENTATION AND ADVERTISING IN SEE THROUGH DISPLAYS
First Claim
1. A method providing augmentation information to a wearer for a product in the field of view of a wearer, comprising:
- receiving input data from a wearer of a see through head mounted display device;
determining a gaze direction in a field of view of the wearer from the input data;
determining a location of the wearer;
retrieving personal information of the wearer;
identifying real world objects in the field of view of a wearer in the see through head mounted display device;
retrieving augmentation data for the real world objects and matching objects in the field of view of the wearer to the augmentation data provided by a third party data source;
presenting the augmentation information to a wearer associated with the identified products in the field of view.
2 Assignments
0 Petitions
Accused Products
Abstract
An augmented reality system that provides augmented product and environment information to a wearer of a see through head mounted display. The augmentation information may include advertising, inventory, pricing and other information about products a wearer may be interested in. Interest is determined from wearer actions and a wearer profile. The information may be used to incentivize purchases of real world products by a wearer, or allow the wearer to make better purchasing decisions. The augmentation information may enhance a wearer'"'"'s shopping experience by allowing the wearer easy access to important product information while the wearer is shopping in a retail establishment. Through virtual rendering, a wearer may be provided with feedback on how an item would appear in a wearer environment, such as the wearer'"'"'s home.
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Citations
20 Claims
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1. A method providing augmentation information to a wearer for a product in the field of view of a wearer, comprising:
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receiving input data from a wearer of a see through head mounted display device; determining a gaze direction in a field of view of the wearer from the input data; determining a location of the wearer; retrieving personal information of the wearer; identifying real world objects in the field of view of a wearer in the see through head mounted display device; retrieving augmentation data for the real world objects and matching objects in the field of view of the wearer to the augmentation data provided by a third party data source; presenting the augmentation information to a wearer associated with the identified products in the field of view. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of augmenting a view of a wearer in a see through head mounted display to provide information regarding a product to the field of view of a wearer, comprising:
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determining a location a wearer; retrieving personal information of the wearer; retrieving virtual object models of objects in the wearer inventory; rendering in the see through head mounted display a portion of the wearer environment model and a virtual object based on the object model which was selected by a wearer from objects presented in the field of view of the wearer; matching objects in the field of view of the wearer to augmentation data provided by a third party data source; presenting augmentation information to a wearer associated with the object, the augmentation information targeted to the wearer based on the personal information retrieved on the wearer. - View Dependent Claims (9, 10, 11, 12, 13)
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14. An see through head mounted display apparatus presenting augmentation information to a wearer'"'"'s field of view, comprising:
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a see through, near-eye, augmented reality display that is worn by a wearer; one or more processing devices in communication with apparatus, the one or more processing devices automatically determine that the wearer is at a location, the one or more processing devices access a wearer profile for the wearer, the one or more processing devices determine real world objects in the field of view of the wearer and a real world object within the gaze of a wearer, to present augmentation information regarding the real world objects to the wearer for the object; the augmentation information including third party information comprising one of advertising, inventory, alternative on-line sellers, alternative local sellers, pricing information or product reviews presented in the field of view of the wearer by the augmented reality display. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification