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NETWORK NODES PROVIDING PRE-CALL AND DURING CALL ADVERTISING

  • US 20130294593A1
  • Filed: 05/01/2012
  • Published: 11/07/2013
  • Est. Priority Date: 05/01/2012
  • Status: Abandoned Application
First Claim
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1. A voice call network node that communicates advertisements to user terminals of a telecommunications system, the voice call network node comprising:

  • a voice call handling component that responds to a voice call from a caller user terminal by identifying characteristics of the caller user terminal and/or the callee user terminal; and

    an advertisement insertion component that;

    communicates voice call profile information through a network to an advertisement service offering node, the voice call profile information identifying characteristics of the caller user terminal and/or the callee user terminal;

    receives an advertisement from the advertisement service offering node responsive to the communicated voice call profile information; and

    communicates the advertisement to the caller user terminal and/or to the callee user terminal.

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