NETWORK NODES PROVIDING PRE-CALL AND DURING CALL ADVERTISING
First Claim
1. A voice call network node that communicates advertisements to user terminals of a telecommunications system, the voice call network node comprising:
- a voice call handling component that responds to a voice call from a caller user terminal by identifying characteristics of the caller user terminal and/or the callee user terminal; and
an advertisement insertion component that;
communicates voice call profile information through a network to an advertisement service offering node, the voice call profile information identifying characteristics of the caller user terminal and/or the callee user terminal;
receives an advertisement from the advertisement service offering node responsive to the communicated voice call profile information; and
communicates the advertisement to the caller user terminal and/or to the callee user terminal.
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Accused Products
Abstract
A voice call network node communicates advertisements to user terminals of a telecommunications system. The voice call network node includes a voice call handling component and an advertisement insertion component. The voice call handling component responds to a voice call from a caller user terminal by identifying characteristics of the caller user terminal and/or the callee user terminal. The advertisement insertion component communicates voice call profile information through a network to an advertisement service offering node. The voice call profile information identifies characteristics of the caller user terminal and/or the callee user terminal The advertisement insertion component also receives an advertisement from the advertisement service offering node responsive to the communicated voice call profile information, and communicates the advertisement to the caller user terminal and/or to the callee user terminal Related advertisement service offering nodes and user terminals are disclosed.
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Citations
23 Claims
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1. A voice call network node that communicates advertisements to user terminals of a telecommunications system, the voice call network node comprising:
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a voice call handling component that responds to a voice call from a caller user terminal by identifying characteristics of the caller user terminal and/or the callee user terminal; and an advertisement insertion component that; communicates voice call profile information through a network to an advertisement service offering node, the voice call profile information identifying characteristics of the caller user terminal and/or the callee user terminal; receives an advertisement from the advertisement service offering node responsive to the communicated voice call profile information; and communicates the advertisement to the caller user terminal and/or to the callee user terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. An advertisement service offering node that provides advertisements to voice call network nodes of a telecommunications system, the advertisement service offering node comprising:
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a repository of advertisements; and an advertisement matching engine that receives voice call profile information from a voice call network node that identifies characteristics of a caller user terminal and/or a callee user terminal, uses the voice call profile information to identify at least one matching advertisement in the repository, and communicates the at least one matching advertisement to the voice call network node. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A user terminal comprising:
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a communication interface that establishes voice calls through a voice call network node to callee user terminals of a telecommunications system; and a processor circuit that initiates a voice call to a callee user terminal, receives an advertisement from the voice call network node responsive to initiation of the voice call, and communicates the advertisement to a user. - View Dependent Claims (21, 22, 23)
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Specification