UPDATING CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS THROUGH SALES PLAYBOOK ACTIVITIES
First Claim
Patent Images
1. A computerized sales playbook system comprising:
- computer readable storage in which one or more sales playbooks are stored, a sales playbook comprising a plurality of playbook elements, wherein one or more of the playbook elements has an associated update rule indicating data in a customer relationship management system to be updated when the playbook element is completed;
a playbook execution engine having an input for receiving a sales playbook from the computer readable storage and having an output that presents playbook elements from the sales playbook to a user, the playbook execution engine being configured to receive input indicative of a playbook element being completed;
wherein the playbook execution engine is configured to instruct the customer relationship management system, in response to the playbook element being completed, to update the data in the customer relationship management system in accordance with the update rule associated with the completed playbook element.
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Abstract
As plays, stages and other playbook elements are processed or completed in the sales playbook, fields of the customer relationship management system are updated by the playbook system according to predefined update rules. Thus, updating of the customer relationship management system is no longer done separately and manually from activities driven by the sales playbook, and the consistency of data in the two systems is improved. In turn, because the sales playbook is driven by data in the customer relationship management system, activity in the sales playbook can dynamically drive further actions in the sales playbook.
11 Citations
20 Claims
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1. A computerized sales playbook system comprising:
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computer readable storage in which one or more sales playbooks are stored, a sales playbook comprising a plurality of playbook elements, wherein one or more of the playbook elements has an associated update rule indicating data in a customer relationship management system to be updated when the playbook element is completed; a playbook execution engine having an input for receiving a sales playbook from the computer readable storage and having an output that presents playbook elements from the sales playbook to a user, the playbook execution engine being configured to receive input indicative of a playbook element being completed; wherein the playbook execution engine is configured to instruct the customer relationship management system, in response to the playbook element being completed, to update the data in the customer relationship management system in accordance with the update rule associated with the completed playbook element. - View Dependent Claims (2, 3, 4, 5, 11, 12, 13)
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6. A computer program product comprising:
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computer readable storage; computer program instructions stored on the computer readable storage that, when read from the storage and processed by a computer, instruct the computer to be configured as a computerized sales playbook system, comprising; a sales playbook access module for accessing computer storage in which one or more sales playbooks are stored, a sales playbook comprising a plurality of playbook elements, wherein one or more of the playbook elements has an associated update rule; a playbook execution engine having an input for receiving a sales playbook from the computer readable storage and having an output that presents playbook elements from the sales playbook to a user, the playbook execution engine being configured to receive input indicative of a playbook element being completed; and wherein the playbook execution engine is configured to send an update to a customer relationship management system, in response to the playbook element being completed, in accordance with the update rule associated with the completed playbook element. - View Dependent Claims (7, 8, 9, 10, 14, 15, 16)
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17. A computer implemented process comprising:
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accessing, using a playbook execution engine, computer readable storage in which one or more sales playbooks are stored, a sales playbook comprising a plurality of playbook elements, wherein one or more of the playbook elements has an associated update rule indicating data in a customer relationship management system to be updated when the playbook element is completed; the playbook execution engine receiving a sales playbook from the computer readable storage; the playbook execution engine displaying playbook elements from the sales playbook to a user; the playbook execution engine receiving input indicative a playbook element being completed; the playbook execution engine instructing a customer relationship management system, in response to the playbook element being completed, to update the data in the customer relationship management system in accordance with the update rule associated with the completed playbook element. - View Dependent Claims (18, 19, 20)
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Specification