OFFER MODIFICATION BASED ON CIRCUMSTANCES

• US 20130297400A1
• Filed: 06/20/2012
• Published: 11/07/2013
• Est. Priority Date: 05/02/2012
• Status: Abandoned Application

• Current Assignee: Bank of America Corp.
• Original Assignee: Bank of America Corp.
• Inventors: DONLAN, Matthew Laine, NAGARAJAN, Srinath, SHAH, Tushar
• Application Number:
  US13/528,478
• Publication Number:
  US 20130297400A1
• Time in Patent Office: Days
• US Class Current: 705/14.35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

Embodiments of the invention are directed to systems, methods and computer program products for modifying an offer having an initial offer value including the steps of determining a first time associated with initial offer acceptance, determining a period of time corresponding to a life of the offer, initiating a clock counting down the period of time, receiving a communication indicated that the offer has been redeemed, determining a second time associated with offer redemption, and calculating, in response to receiving the communication, a modified offer value based on the first time, the second time, the initial offer value and the life of the offer.

Claims

1. A system for modifying an offer having an initial offer value, comprising:

a processing device;

a computer-readable memory storing computer-executable instruction code to cause the processing device to;

present the offer on a display to a user logged into an online banking website, comprising presenting the offer in between two entries in a transaction history of the user;

receive user input selecting the offer, thereby indicating initial offer activation;

determine a first time associated with initial offer activation;

determine a period of time corresponding to a life of the offer;

initiate a clock counting down the period of time;

receive a communication indicating that the offer has been redeemed;

determine a second time associated with offer redemption; and

calculate, in response to receiving the communication, a modified offer value based on the first time, the second time, the initial offer value and the life of the offer.

2. The system of claim 1, wherein the instruction code is further structured to cause the processing device to:

credit a user'"'"'s account used in a transaction wherein the offer was redeemed, the crediting based at least in part on the calculated modified offer value.

3. The system of claim 1, wherein the instruction code is further structured to cause the processing device to:

receive input from a user activating the offer, thereby initiating the clock counting down the period of time and wherein the first time associated with initial offer acceptance is based at least in part on the activation of the offer.

4. The system of claim 1, wherein the instruction code is further structured to cause the processor to:

initiate a communication to the user to inform the user of the modified offer value.

5. The system of claim 1, wherein the modified offer value comprises a value of one or more additional offers.

6. The system of claim 1, wherein the instruction code is further structured to cause the processor to:

determine that the user has performed a predetermined social media task; and

present the user with the offer for potential acceptance and redemption.

7. The system of claim 1, wherein the instruction code is further structured to cause the processor to:

determine that the second time associated with offer redemption falls within a predetermined window of time associated with a special offer value; and

calculate, in response to receiving the communication that the offer has been redeemed, the modified offer value based at least in part on the special offer value.

8. A computer program product for modifying an offer having an initial offer value, the computer program product comprising a non-transitory computer-readable medium comprising instructions, the instructions comprising:

instructions for presenting the offer on a display to a user logged into an online banking website, comprising presenting the offer in between two entries in a transaction history of the user;

instructions for receiving user input selecting the offer, thereby indicating initial offer activation;

instructions for determining a first time associated with initial offer activation;

instructions for determining a period of time corresponding to a life of the offer;

instructions for initiating a clock counting down the period of time;

instructions for receiving a communication indicating that the offer has been redeemed;

instructions for determining a second time associated with offer redemption; and

instructions for calculating, in response to receiving the communication, a modified offer value based on the first time, the second time, the initial offer value and the life of the offer.

9. The computer program product of claim 8, wherein the instructions further comprise:

instructions for crediting a user'"'"'s account used in a transaction wherein the offer was redeemed, the crediting based at least in part on the calculated modified offer value.

10. The computer program product of claim 8, wherein the instructions further comprise:

instructions for receiving input from a user activating the offer, thereby initiating the clock counting down the period of time and wherein the first time associated with initial offer acceptance is based at least in part on the activation of the offer.

11. The computer program product of claim 8, wherein the instructions further comprise:

instructions for initiating a communication to the user to inform the user of the modified offer value.

12. The computer program product of claim 8, wherein the modified offer value comprises a value of one or more additional offers.

13. The computer program product of claim 8, wherein the instructions further comprise:

instructions for determining that the user has performed a predetermined social media task; and

instructions for presenting the user with the offer for potential acceptance and redemption.

14. The computer program product of claim 8, wherein the instructions further comprise:

instructions for determining that the second time associated with offer redemption falls within a predetermined window of time associated with a special offer value; and

instructions for calculating, in response to receiving the communication that the offer has been redeemed, the modified offer value based at least in part on the special offer value.

15. A method for modifying an offer having an initial offer value, comprising:

presenting, using a processing device, the offer on a display to a user logged into an online banking website, comprising presenting the offer in between two entries in a transaction history of the user;

receiving user input selecting the offer, thereby indicating initial offer activation;

determining, using a processing device, a first time associated with initial offer activation;

determining, using a processing device, a period of time corresponding to a life of the offer;

initiating, using a processing device, a clock counting down the period of time;

receiving a communication indicating that the offer has been redeemed;

determining a second time associated with offer redemption; and

calculating, in response to receiving the communication and using a processing device, a modified offer value based on the first time, the second time, the initial offer value and the life of the offer.

16. The method of claim 15, further comprising:

crediting a user'"'"'s account used in a transaction wherein the offer was redeemed, the crediting based at least in part on the calculated modified offer value.

17. The method of claim 15, further comprising:

receiving input from a user activating the offer, thereby initiating the clock counting down the period of time and wherein the first time associated with initial offer acceptance is based at least in part on the activation of the offer.

18. The method of claim 15, further comprising:

initiating a communication to the user to inform the user of the modified offer value.

19. The method of claim 15, further comprising:

determining that the user has performed a predetermined social media task; and

presenting the user with the offer for potential acceptance and redemption.

20. The method of claim 15, further comprising:

determining that the second time associated with offer redemption falls within a predetermined window of time associated with a special offer value; and

calculating, in response to receiving the communication that the offer has been redeemed, the modified offer value based at least in part on the special offer value.