INTERACTIVE ADVERTISING ON A MOBILE DEVICE
First Claim
1. A method of delivering advertising via a mobile device, the method comprising:
- a) capturing one or more receivable codes presented to the mobile device;
b) generating one or more interactive value offers, each of the one or more interactive value offers directed toward a product or service associated with at least one of the one or more receivable codes, each of the one or more interactive value offers adjusted in response to at least one other interactive value offer; and
c) presenting the one or more interactive value offers via a user interface of the mobile device.
2 Assignments
0 Petitions
Accused Products
Abstract
A method and apparatus for delivering advertising via a mobile device are disclosed. Receivable codes are captured by the mobile device, for example by a camera. The codes may be QR codes, codes with fiduciary markers, or the like. Plural interactive value offers are generated, each directed toward a product or service associated with at least one code. The interactive value offers are adjusted in response to each other, and presented via a user interface. Other features include: providing navigation directions from a current location to a location where a value offer can be fulfilled, processing location information to gauge an effect of the interactive value offer on the user and adjusting the offer based on said effect, adjusting the offer based on a current interest in the offer, and providing social networking opportunities in conjunction with the offer.
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Citations
25 Claims
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1. A method of delivering advertising via a mobile device, the method comprising:
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a) capturing one or more receivable codes presented to the mobile device; b) generating one or more interactive value offers, each of the one or more interactive value offers directed toward a product or service associated with at least one of the one or more receivable codes, each of the one or more interactive value offers adjusted in response to at least one other interactive value offer; and c) presenting the one or more interactive value offers via a user interface of the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A mobile device comprising:
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a) a code capture module configured to capture one or more receivable codes presented to the mobile device; b) an advertising module operatively coupled to the code capture module, the advertising module configured to generate one or more interactive value offers, each of the one or more interactive value offers directed toward a product or service associated with at least one of the one or more receivable codes, each of the one or more interactive value offers adjusted in response to at least one other interactive value offer; and c) a user interface module operatively coupled to the advertising module, the user interface module configured to present the one or more interactive value offers via a user interface of the mobile device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A computer program product for delivering advertising via a mobile device, the computer program product comprising code which, when loaded into memory and executed on a processor of a mobile device, is adapted to perform the following:
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a) capturing one or more receivable codes presented to the mobile device; b) generating one or more interactive value offers, each of the one or more interactive value offers directed toward a product or service associated with at least one of the one or more receivable codes, each of the one or more interactive value offers adjusted in response to at least one other interactive value offer; and c) presenting the one or more interactive value offers via a user interface of the mobile device.
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23. A system comprising:
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a) a mobile device comprising;
a code capture module configured to capture one or more receivable codes presented to the mobile device; andb) a system-level advertising module operatively coupled to the code capture module, the system-level advertising module configured to generate one or more interactive value offers, each of the one or more interactive value offers directed toward a product or service associated with at least one of the one or more receivable codes, each of the one or more interactive value offers adjusted in response to at least one other interactive value offer; the mobile device further comprising a user interface module operatively coupled to the system-level advertising module, the user interface module configured to present the one or more interactive value offers via a user interface of the mobile device. - View Dependent Claims (24, 25)
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Specification