TAGGING, DATA COLLECTION AND CONTENT DELIVERY IN A GLOBALLY DISTRIBUTED COMPUTING INFRASTRUCTURE

• US 20130297469A1
• Filed: 05/01/2012
• Published: 11/07/2013
• Est. Priority Date: 05/01/2012
• Status: Abandoned Application

• Current Assignee: Bank of America Corp.
• Original Assignee: Bank of America Corp.
• Inventors: Spittle, J. Frank, Reeves, Jeremy H.
• Application Number:
  US13/461,561
• Publication Number:
  US 20130297469A1
• Time in Patent Office: Days
• US Class Current: 705/35
• CPC Class Codes: G06Q 10/10 Office automation; Time management

Abstract

Systems, apparatus, methods, and computer program products for tagging, data collection and content delivery within a distributed computing network environment. The invention provides for data to be collected from multiple third party entities, as well as internal entities analyzed, integrated and optimized at a an edge server within the distributed computing network, such that processing occurs at a location that is geographically proximate to the user/customer. Such processing within a distributed network allows for data to be optimized within the timeframe of user'"'"'s website experience, in which user interaction data is collected, or within real-time or near real-time of the user'"'"'s website experience.

Claims

1. A system for tag processing and data collection, the system comprising:

a globally distributed computing infrastructure including a plurality servers geographically distributed such that the servers are proximate in location to computing network users, wherein each of the servers include a first memory and a first processor in communication with the first memory;

a computing device including a second memory and second processor in communication with the second memory

a user platform application stored in the second memory, executable by the second processor and configured to provide users an information platform and communicate with more than one third party entities through implementation of tags embedded within pages of the platform; and

a data management module stored in the first memory of one or more of the servers, executable by the first processor and including;

a data collection routine configured to receive tag data communicated from the more than one third party entities, wherein the tag data is received in response to the third party entities receiving tagged parameters from the user platform application based on a user interaction with the user platform application,

a data integration routine configured to integrate the tag data communicated from the more than one third party entity;

a data analyzation routine configured to analyze the integrated tag data to identify optimization opportunities within the user interaction, and

an optimization routine configured to optimize the user interaction based on the integrated and analyzed tag data.

2. The system of claim 1, wherein the data collection routine, the data integration routine, the data analyzation routine and the optimization routine are further configured to receive, integrate, analyze and optimize at least within a timeframe of a user session that includes the user interaction.

3. The system of claim 1, wherein the data collection routine, the data integration routine, the data analyzation routine and the optimization routine are further configured to receive, integrate, analyze and optimize within one of real-time or near real-time to the user interaction.

4. The system of claim 1, further comprising a second data management module stored in the first memory of one or more of the servers and including a second data collection routine configured to receive platform-provider data communicated from one or more entities, wherein the one or more entities are associated with a provider of the user platform.

5. The system of claim 4, wherein the second data collection routine is further configured to receive the platform-provider data communicated from one or more entities, wherein the provider of the user platform is a financial institution and the one or more entities include financial transaction data providers.

6. The system of claim 1, wherein the optimization routine is further configured to optimize at least one of a user presentation, a user chat session, or targeted advertising.

7. A method for tag processing and data collection in a globally distributed computing infrastructure, the method comprising:

providing for a computing network-based user platform, wherein the platform is configured to communicate with more than one third party entity through implementation of tags;

receiving, by a computing device within the globally distributed computing infrastructure, tag data communicated from the more than one third party entities, wherein the tag data is received in response to the third party entities receiving tagged parameters from the platform based on a user interaction at the platform;

integrating, by a computing device within the globally distributed computing infrastructure, the tag data communicated from the more than one third party entity;

analyzing, by a computing device within the globally distributed computing infrastructure, the integrated tag data to identify optimization opportunities within the user interaction; and

optimizing, by a computing device within the globally distributed computing infrastructure, the user interaction based on the identified optimization opportunities.

8. The method of claim 7, wherein receiving, integrating, analyzing and optimizing occur at least within a timeframe of a user session that includes the user interaction.

9. The method of claim 7, wherein receiving, integrating, analyzing and optimizing occur within one of real-time or near real-time to the user interaction.

10. The method of claim 7, wherein receiving further comprises receiving, by a computing device within the globally distributed computing infrastructure, platform provider data communicated from one or more entities, wherein the one or more entities are associated with a provider of the user platform.

11. The method of claim 10, wherein receiving further comprises receiving, by a computing device within the globally distributed computing infrastructure, the platform providing data communicated from one or more entities, wherein the provider of the user platform is a financial institution and the one or more entities include financial transaction data providers.

12. The method of claim 7, wherein optimizing further includes optimizing, by a computing device within the globally distributed computing infrastructure, at least one of a user presentation, a user chat session, or targeted advertising.

13. The method of claim 7, further comprising monetizing the integrated and analyzed tag data.

14. The method of claim 13, wherein monetizing further comprises monetizing the integrated and analyzed tag data in conjunction with internal data, wherein the internal data is internal to a provider of the user platform.

15. The method of claim 14, wherein monetizing further comprises monetizing the integrated and analyzed tag data in conjunction with internal data, wherein the provider is a financial institution and the internal data is transaction history data associated with a customer using the platform.

16. A computer program product, the computer program product comprising a non-transitory computer-readable medium having computer-executable instructions to cause a computer to implement the steps of:

receive, at a server within a globally distributed computing infrastructure, tag data communicated from more than one third party entity, wherein the tag data is received in response to the third party entities receiving tagged parameters from a user platform based on a user interaction at the platform;

integrating, at a server within the globally distributed computing infrastructure, the tag data communicated from the more than one third party entity;

analyzing, by a server within the globally distributed computing infrastructure, the integrated tag data to identify optimization opportunities within the user interaction; and

optimizing, by a server within the globally distributed computing infrastructure, the user interaction based on the integrated and analyzed first data.

17. The computer program product of claim 16, wherein the step of receiving, integrating, analyzing and optimizing occur at least within a timeframe of a user session that includes the user interaction.

18. The computer program product of claim 16, wherein the steps of receiving, integrating, analyzing and optimizing occur within one of real-time or near real-time.

19. The computer program product of claim 16, wherein the step of receiving further comprises receiving, by the server within the globally distributed computing infrastructure, platform provider data communicated from one or more entities, wherein the one or more entities are associated a provider of the user platform.

20. The computer program product of claim 19, wherein the step of receiving further comprises receiving, by the server within the globally distributed computing infrastructure, the platform provider data communicated from one or more entities wherein the provider of the user platform is a financial institution and the one or more entities include financial transaction data providers.

21. The computer program product of claim 16, wherein the step of optimizing further includes optimizing, by the server within the globally distributed computing infrastructure, at least one of a user presentation, a user chat session, or targeted advertising.