SYSTEM FOR CENTRALIZED ANALYTICS TRACKING VIA SERVER-SIDE SESSIONIZATION

• US 20130297778A1
• Filed: 03/15/2013
• Published: 11/07/2013
• Est. Priority Date: 05/02/2012
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Nandy, Sagnik, Huang, Evan S., Wogulis, James Lee, Ben-Ayoun, Naomi, Hong, Jerry, Muret, Paul, Vasu, Madhu Kallazhi, Townsend, Bradley David, Rhodes, Neil, Laurenzo, Stella Marie, Hansen, Lucas Paul, Mehta, Avi, Mihailovski, Nick, Amara, Ashok Babu
• Application Number:
  US13/841,781
• Publication Number:
  US 20130297778A1
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06F 16/245 Query processing
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 43/0876 Network utilisation, e.g. volume of load or congestion level
• CPC Class Codes: H04L 43/10 Active monitoring, e.g. heartbeat, ping or trace-route

Abstract

The subject technology provides a session associated with web site or application traffic data. An analytics tracking data communication is received. The subject technology determines analytics tracking data from the received analytics tracking data communication in which the analytics tracking data includes data for tracking an activity associated with a web site or application and includes visitor information. A new session associated with the analytics tracking data is created if it is determined that the activity is associated with an initial visit of a unique visitor corresponding to the visitor information. The subject technology determines campaign information for populating the new session associated with the analytics tracking data. The analytics tracking data including the determined campaign information is then stored.

Claims

1. A machine-implemented method for providing a session associated with web site or application traffic data, the method comprising:

receiving an analytics tracking data communication;

determining analytics tracking data from the received analytics tracking data communication, wherein the analytics tracking data includes data for tracking an activity associated with a web site or application and includes visitor information;

creating a new session associated with the analytics tracking data if it is determined that the activity is associated with an initial visit of a unique visitor corresponding to the visitor information;

determining campaign information for populating the new session associated with the analytics tracking data; and

storing the analytics tracking data including the determined campaign information.

2. The method of claim 1, further comprising:

determining if an active session is associated with the analytics tracking data if it is not the initial visit for the unique visitor;

determining campaign information for populating the active session associated with the analytics tracking data; and

storing the analytics tracking data including the determined campaign information.

3. The method of claim 2, further comprising:

creating a new session associated with the analytics tracking data if no active session is associated with the analytics tracking data.

4. The method of claim 1, wherein the analytics tracking data communication includes web site or application traffic data included in a Hypertext Transfer Protocol (HTTP) request associated with the web site or application.

5. The method of claim 1, wherein the analytics tracking data further includes a timestamp of the activity.

6. The method of claim 5, wherein the timestamp represents an elapsed period of time in which an event was recorded by a client to when the event was included as part of the analytics tracking data.

7. The method of claim 1, wherein the analytics tracking data communication is received over a network from a client accessing a resource on a web site of a publisher.

8. The method of claim 1, wherein creating the new session associated with the analytics tracking data comprises:

storing a timestamp from the analytics tracking data to indicate a start time of the new session.

9. The method of claim 1, wherein the initial visit of the unique visitor is determined based on whether a prior timestamp exists for the unique visitor.

10. The method of claim 1, wherein determining if the active session is associated with the analytics tracking data comprises:

determining if a stored timestamp exists that indicates when the active session started.

11. The method of claim 10, further comprising:

determining if a predetermined period of inactivity has elapsed based on the stored timestamp.

12. The method of claim 3, wherein creating the new session associated with the analytics tracking data is based on one or more session boundary conditions.

13. The method of claim 12, wherein the session boundary conditions comprise new campaign information, session marker, or session timeout.

14. The method of claim 2, wherein the determined campaign information comprises a name for a marketing campaign.

15. The method of claim 1, wherein the campaign information indicates a marketing campaign associated with the web site or application.

16. A system, the system comprising:

memory;

one or more processors;

one or more modules stored in memory and configured for execution by the one or more processors, the modules comprising;

an analytics data module configured to receive an analytics tracking data communication, and determine analytics tracking data from the received analytics tracking data communication, wherein the analytics tracking data includes data for tracking an activity associated with a web site or application and includes visitor information; and

a session module configured to create a new session associated with the analytics tracking data if it is determined that the activity is associated with an initial visit of a unique visitor corresponding to the visitor information, determine campaign information for populating the new session associated with the analytics tracking data, and store the analytics tracking data including the determined campaign information.

17. The system of claim 16, wherein session module is further configured to:

determine if an active session is associated with the analytics tracking data if it is not the initial visit for the unique visitor;

determine campaign information for populating the active session associated with the analytics tracking data; and

store the analytics tracking data including the determined campaign information.

18. The system of claim 17, wherein the session module is further configured to:

create a new session associated with the analytics tracking data if no active session is associated with the analytics tracking data.

19. The system of claim 16, wherein the analytics tracking data communication includes web site or application traffic data included in a Hypertext Transfer Protocol (HTTP) request associated with the web site or application.

20. The system of claim 16, wherein the analytics tracking data further includes a timestamp of the activity.

21. The system of claim 16, wherein the campaign information indicates a marketing campaign associated with the web site or application.

22. A non-transitory machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:

receiving an analytics tracking data communication;

determining analytics tracking data from the received analytics tracking data communication, wherein the analytics tracking data includes data for tracking an activity associated with a web site or application and includes visitor information;

creating a new session associated with the analytics tracking data if it is determined that the activity is associated with an initial visit of a unique visitor corresponding to the visitor information;

determining campaign information for populating the new session associated with the analytics tracking data; and

storing the analytics tracking data including the determined campaign information.