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Self-Identification of Brand and Branded Firmware Installation in a Generic Electronic Device

  • US 20130303142A1
  • Filed: 05/09/2012
  • Published: 11/14/2013
  • Est. Priority Date: 05/09/2012
  • Status: Active Grant
First Claim
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1. A mobile phone that is delivered by an original equipment manufacturer (OEM) in an unbranded state, comprising:

  • a near-field-communication (NFC) radio transceiver;

    a memory;

    a processor; and

    an application stored in the memory that, when executed by the processor,reads brand information, using the near-field-communication radio transceiver, from a radio frequency identity (RFID) tag coupled to the mobile phone during an order fulfillment process in a distribution center of a communication service provider andbased on the brand information, loads brand firmware into the memory, whereby the mobile phone presents a branded look and feel.

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