SELECTING INFORMATIVE PRESENTATIONS BASED ON NAVIGATION CUES AND USER INTENT
First Claim
1. A method for providing information to a user, the method comprising:
- receiving, at a mobile device, from an accessory that is separate from the mobile device, a selection by a user of a particular entry from a plurality of entries that the mobile device previously sent to the accessory, each of the entries having an associated location and at least one of the entries having been augmented by the mobile device with additional content selected based in part on the associated location for the at least one of the entries;
determining user intent data based at least in part on the particular entry; and
exposing the user intent data via an operating system of the mobile device to a plurality of applications that execute on the mobile device separately from each other and that use the user intent data to generate recommendations for presentation to the user.
1 Assignment
0 Petitions
Accused Products
Abstract
Promotional or informational materials are selected for presentation to mobile device users based at least in part on knowledge about where those users intend to go. If a user performs a points-of-interest search that evinces a particular intent, then the mobile device can select informational materials that are associated with that particular intent, and then display those informational materials. The informational materials selected can be limited to those that are mapped to a point of interest that the searching user selected from a list of points of interest that are relevant to the user'"'"'s specified intent. Additionally or alternatively, the mobile device might display only the informational materials that are mapped to a particular point of interest in response to detecting that the user has entered within a specified proximity of that particular point of interest, as determined through a global positioning system of the user'"'"'s mobile device.
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Citations
25 Claims
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1. A method for providing information to a user, the method comprising:
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receiving, at a mobile device, from an accessory that is separate from the mobile device, a selection by a user of a particular entry from a plurality of entries that the mobile device previously sent to the accessory, each of the entries having an associated location and at least one of the entries having been augmented by the mobile device with additional content selected based in part on the associated location for the at least one of the entries; determining user intent data based at least in part on the particular entry; and exposing the user intent data via an operating system of the mobile device to a plurality of applications that execute on the mobile device separately from each other and that use the user intent data to generate recommendations for presentation to the user. - View Dependent Claims (2, 3, 4, 5)
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6. A computer program product comprising a non-transitory computer-readable storage medium encoded with program instructions that, when executed by a processor of a computing device, cause the processor to execute a method comprising:
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receiving input from a user of the computing device; in response to receiving the input, selecting, from a plurality of points of interest, and based at least in part on a current location of the computing device, one or more points of interest; for each particular point of interest of the one or more points of interest that is mapped to promotional material, enhancing a vCard for that particular point of interest with information that indicates that promotional material is available for that particular point of interest by inserting information about that promotional information into an extended field of that vCard; providing, to an accessory that is designed to display vCards related to points of interest, a list that contains one or more vCards that have been enhanced to indicate that promotional material is available for entries in the list; receiving, from the accessory, a user selection of a particular vCard that has been enhanced to indicate that promotional material is available for that particular vCard; determining an intent based on the user selection of the particular vCard; and exposing the intent via an operating system of the mobile device to a plurality of applications that execute on the mobile device separately from each other and that use the intent to generate recommendations for presentation to the user. - View Dependent Claims (7, 10)
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8-9. -9. (canceled)
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11-21. -21. (canceled)
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22. A method for providing information to a user, the method comprising:
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receiving, at a mobile device from a vehicular navigation system that is not a part of the mobile device, information identifying a location selected by a user; identifying, by the mobile device, based at least in part on the location selected by the user, an intent of the user; and exposing the intent via an operating system of the mobile device to a plurality of applications that execute on the mobile device separately from each other and that use the intent to generate recommendations for presentation to the user. - View Dependent Claims (25)
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23-24. -24. (canceled)
Specification