ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING MAGNETOENCEPHALOGRAPHY
First Claim
1. A method comprising:
- identifying a degree of phase synchrony between a first pattern of oscillation in a first frequency band and a second pattern of oscillation in a second frequency band of magnetoencephalographic response data gathered from a subject exposed to an advertisement or entertainment, the magnetoencephalographic response data comprising the first frequency band and the second frequency band; and
determining an effectiveness of the advertisement or entertainment based on the degree of phase synchrony.
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Abstract
Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing magnetoencephalographic response data from subjects exposed to media. An example method includes identifying a degree of phase synchrony between a first pattern of oscillation in a first frequency band and a second pattern of oscillation in a second frequency band of magnetoencephalographic response data gathered from a subject exposed to an advertisement or entertainment. In the example method, the magnetoencephalographic response data comprises the first frequency band and the second frequency band. In addition, the example method includes determining an effectiveness of the advertisement or entertainment based on the degree of phase synchrony
42 Citations
21 Claims
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1. A method comprising:
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identifying a degree of phase synchrony between a first pattern of oscillation in a first frequency band and a second pattern of oscillation in a second frequency band of magnetoencephalographic response data gathered from a subject exposed to an advertisement or entertainment, the magnetoencephalographic response data comprising the first frequency band and the second frequency band; and determining an effectiveness of the advertisement or entertainment based on the degree of phase synchrony. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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a storage memory comprising machine readable instructions; and a processor to execute the instructions to; identify a degree of phase synchrony between a first pattern of oscillation in the first frequency band and a second pattern of oscillation in the second frequency band of magnetoencephalographic response data gathered from a subject exposed to an advertisement or entertainment, the magnetoencephalographic response data comprising the first frequency band and the second frequency band; and determine an effectiveness of the advertisement or entertainment based on the degree of phase synchrony. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A machine readable storage device or storage disk comprising machine readable instructions which, when read, cause a machine to at least:
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identify a degree of phase synchrony between a first pattern of oscillation in the first frequency band and a second pattern of oscillation in the second frequency band of magnetoencephalographic response data gathered from a subject exposed to an advertisement or entertainment, the magnetoencephalographic response data comprising the first frequency band and the second frequency band; and determine an effectiveness of the advertisement or entertainment based on the degree of phase synchrony. - View Dependent Claims (18, 19, 20, 21)
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Specification