SYSTEM AND METHOD FOR ADVERTISING ON MOBILE PLATFORMS
First Claim
1. An advertising system comprising:
- a) a mobile platform associated with an exhibitor and used to exhibit a selected ad of an advertiser and to obtain tracking data related to the selected ad;
b) a server for processing the tracking data into desired metrics and for providing the desired metrics to the advertiser and/or the exhibitor; and
c) an administrator for administering actions by the exhibitor and by the advertiser and for approving and paying the exhibitor.
0 Assignments
0 Petitions
Accused Products
Abstract
An advertising system comprising a mobile platform associated with an exhibitor and used to exhibit a selected ad of an advertiser and to obtain tracking data related to the selected ad, a server for processing the tracking data into desired metrics and for providing the desired metrics to the advertiser and/or the exhibitor, and an administrator for administering actions by the exhibitor and by the advertiser and for approving and paying the exhibitor. The mobile platform may be a car or a tablet computer. In a method of use, the administrator receives and approves a request from a person to be an exhibitor of a selected ad on a respective exhibitor mobile platform, provides the exhibitor with means to exhibit the selected ad and to provide real time tracking data related to the selected ad, and receives and optionally processes the tracking data into metrics data provided to the advertiser and optionally to the exhibitor. The exhibitor is then paid by the administrator according to a predetermined arrangement.
29 Citations
18 Claims
-
1. An advertising system comprising:
-
a) a mobile platform associated with an exhibitor and used to exhibit a selected ad of an advertiser and to obtain tracking data related to the selected ad; b) a server for processing the tracking data into desired metrics and for providing the desired metrics to the advertiser and/or the exhibitor; and c) an administrator for administering actions by the exhibitor and by the advertiser and for approving and paying the exhibitor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. An advertising method comprising the steps of:
- by a system administrator;
a) receiving and approving a request from a person to be an exhibitor of a selected ad on a respective exhibitor car; b) providing the exhibitor with a car ad display for displaying the selected ad and with a beacon for acquiring real time tracking data related to the selected ad; c) receiving the tracking data from the beacon; d) optionally, processing the tracking data into metrics data; and e) providing at least some of the tracking data or the metrics data to the advertiser. - View Dependent Claims (13, 14, 15)
- by a system administrator;
-
16. An advertising method comprising the steps of:
- by a system administrator;
a) receiving and approving a request from a person to be an exhibitor of a selected ad on a respective exhibitor tablet computer which includes tracking data acquisition means; b) receiving from the tracking data acquisition means real time tracking data related to the selected ad; c) optionally, processing the tracking data into metrics data; and d) providing at least some of the tracking data or metrics data to the advertiser. - View Dependent Claims (17, 18)
- by a system administrator;
Specification