APPARATUS AND METHOD FOR PROVIDING ADVERTISING RANKING INFORMATION
First Claim
1. An apparatus for providing advertising (Ad) ranking information, comprising:
- an Ad information collector for collecting Ad property information included in a plurality of advertisements;
a feedback information collector for collecting feedback information that is determined as a function of Ad impressions;
a table generator for generating an Ad information collection table as a function of the Ad property information and the feedback information;
a ranking calculator for generating Ad ranking information for the plurality of advertisements using the generated Ad information collection table; and
a processor for, upon receiving an Ad request from an Ad exposure device, requesting the plurality of advertisements from a plurality of Ad networks, receiving the requested plurality of advertisements from the plurality of Ad networks, receiving the feedback information from the Ad exposure device, and transmitting the generated Ad ranking information to the Ad exposure device along with the received plurality of advertisements.
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Abstract
An apparatus and method provide advertising (Ad) ranking information. An Ad information collector collects Ad property information included in a plurality of advertisements. A feedback information collector collects feedback information that is determined as a function of Ad impressions. A table generator generates an Ad information collection table as a function of the Ad property information and the feedback information. A ranking calculator generates Ad ranking information for the plurality of advertisements using the generated Ad information collection table. Upon receiving an Ad request from an Ad exposure device, a processor requests the plurality of advertisements from a plurality of Ad networks, receives the requested plurality of advertisements from the plurality of Ad networks, receives the feedback information from the Ad exposure device, and transmits the generated Ad ranking information to the Ad exposure device along with the received plurality of advertisements.
15 Citations
16 Claims
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1. An apparatus for providing advertising (Ad) ranking information, comprising:
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an Ad information collector for collecting Ad property information included in a plurality of advertisements; a feedback information collector for collecting feedback information that is determined as a function of Ad impressions; a table generator for generating an Ad information collection table as a function of the Ad property information and the feedback information; a ranking calculator for generating Ad ranking information for the plurality of advertisements using the generated Ad information collection table; and a processor for, upon receiving an Ad request from an Ad exposure device, requesting the plurality of advertisements from a plurality of Ad networks, receiving the requested plurality of advertisements from the plurality of Ad networks, receiving the feedback information from the Ad exposure device, and transmitting the generated Ad ranking information to the Ad exposure device along with the received plurality of advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for providing advertising (Ad) ranking information in an Ad ranking information providing apparatus, comprising:
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requesting a plurality of advertisements from a plurality of Ad networks, upon receiving an Ad request from an Ad exposure device; receiving the plurality of advertisements from the plurality of Ad networks and collecting Ad property information included in the plurality of advertisements; receiving feedback information that is determined as a function of Ad impressions, from the Ad exposure device, and collecting the feedback information; generating an Ad information collection table as a function of the Ad property information and the feedback information; generating Ad ranking information for the plurality of advertisements using the generated Ad informant collection table; and transmitting the generated Ad ranking information to the Ad exposure device together with the plurality of advertisements. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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Specification