Rebroadcasting of Advertisements in a Social Network
First Claim
1. A computer-implemented method, comprising:
- determining for a first user of a social network one or more second users of the social network having an acquaintance relationship with the first user;
receiving at a server from the first user a first request to rebroadcast a first sponsored content item that was displayed on the social network to the first user to a second user of the determined one or more second users;
receiving at the server a second request to display at least one sponsored content item to the second user when the second user accesses an electronic document associated with the social network;
retrieving the first sponsored content item for rebroadcast from one or more sponsored content items indicated for rebroadcast to the second user; and
outputting the first sponsored content item to the second user of the social network in response to the second request to display the at least one sponsored content item and without requiring the second user to select the first sponsored content item for display.
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Accused Products
Abstract
The subject matter of this specification can be embodied in, among other things, a method that receives at a server a first request to rebroadcast a first sponsored content item that was displayed on the social network to the first user to a second user. A second request to display at least one sponsored content item to the second user when the second user accesses an electronic document associated with the social network is received at the server. The first sponsored content item is retrieved for rebroadcast from one or more sponsored content items indicated for rebroadcast to the second user. The first sponsored content item is output to the second user of the social network in response to the second request to display and without requiring the second user to select the first sponsored content item for display.
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Citations
22 Claims
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1. A computer-implemented method, comprising:
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determining for a first user of a social network one or more second users of the social network having an acquaintance relationship with the first user; receiving at a server from the first user a first request to rebroadcast a first sponsored content item that was displayed on the social network to the first user to a second user of the determined one or more second users; receiving at the server a second request to display at least one sponsored content item to the second user when the second user accesses an electronic document associated with the social network; retrieving the first sponsored content item for rebroadcast from one or more sponsored content items indicated for rebroadcast to the second user; and outputting the first sponsored content item to the second user of the social network in response to the second request to display the at least one sponsored content item and without requiring the second user to select the first sponsored content item for display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system, comprising:
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one or more servers to receive a request from a first user of a social network to rebroadcast a first sponsored content item that was displayed to the first user to a second user of the social network; means for selecting the first sponsored content item from one or more sponsored content items indicated for rebroadcasting to the second user when the second user accesses an electronic document associated with the social network; and an interface to output the first sponsored content item for viewing by the second user.
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22. A computer-implemented method, comprising:
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receiving a generated sponsored content item for initial display to one or more first users of a social network; receiving a request from at least a portion of the one or more first users that the sponsored content item be rebroadcast to a second set of users of the social network, wherein the second set of users are related to the portion of first users through acquaintance relationships within the social network; and outputting the sponsored content item to the second set of users, wherein the sponsored content item is presented in a format that enables the second set of users and subsequent recipient users to rebroadcast the sponsored content item to other users of the social network.
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Specification