INFERRING USER PREFERENCES FROM AN INTERNET BASED SOCIAL INTERACTIVE CONSTRUCT

• US 20130304691A1
• Filed: 07/18/2013
• Published: 11/14/2013
• Est. Priority Date: 11/02/2007
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Pinckney, Thomas, Dixon, Christopher, Gattis, Matthew Ryan
• Granted Patent: US 9,037,531 B2
• Time in Patent Office: Days
• US Class Current: 706/52
• CPC Class Codes: G06N 20/00 Machine learning
• CPC Class Codes: G06N 5/04 Inference or reasoning models
• CPC Class Codes: G06N 5/048 Fuzzy inferencing
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

In embodiments of the present invention improved capabilities are described for a computer program product embodied in a computer readable medium that, when executing on one or more computers, helps determine an unknown user'"'"'s preferences through the use of internet based social interactive graphical representations on a computer facility by performing the steps of (1) ascertaining preferences of a plurality of users who are part of an internet based social interactive construct, wherein the plurality of users become a plurality of known users; (2) determining the internet based social interactive graphical representation for the plurality of known users; and (3) inferring the preferences of an unknown user present in the internet based social interactive graphical representation of the plurality of known users based on the interrelationships between the unknown user and the plurality of known users within the graphical representation.

Claims

1. A computer program product embodied in a computer readable medium that, when executing on one or more computers, helps determine an unknown user'"'"'s preferences through the use of internet based social interactive graphical representations on a computer facility by performing the steps of:

ascertaining preferences of a plurality of users who are part of an internet based social interactive construct, wherein the plurality of users become a plurality of known users;

determining the internet based social interactive graphical representation for the plurality of known users; and

inferring the preferences of an unknown user present in the internet based social interactive graphical representation of the plurality of known users based on the interrelationships between the unknown user and the plurality of known users within the graphical representation.