Systems and methods for discovery of related terms for social media content collection over social networks

• US 20130304818A1
• Filed: 03/29/2013
• Published: 11/14/2013
• Est. Priority Date: 12/01/2009
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: Topsy Labs, Inc (Apple Inc.)
• Inventors: Ghosh, Rishab Aiyer, Prakash, Vipul Ved, Brumleve, Jacob Daniel
• Application Number:
  US13/853,718
• Publication Number:
  US 20130304818A1
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06F 16/313 Selection or weighting of terms for indexing
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

A new approach is proposed that contemplates systems and methods to discover one or more terms related to one or more query terms submitted by a user for search over a social media network, wherein the related terms discovered are trending and co-occurring with the submitted query terms over the social media network during a specific period of time. The terms related to the submitted keywords can be discovered based on based on various measurements that measure the trending characteristics of the terms in the social media content items collected over a period of time. Once the terms related to the submitted keywords have been discovered, they can be utilized to search or perform aggregated metrics and analytics on the social network together with the user-submitted query terms for content items containing all or most of the query terms and/or the related terms, wherein such content items obtained are presented as the search result to the user or subject to aggregate metrics and analytics presented to the user.

Claims

1. A system, comprising:

a social media content analysis engine, which in operation, discovers one or more terms related to one or more query terms submitted by a user for analysis over a social media network, wherein the related terms discovered are trending and co-occurring with the submitted query terms over the social media network during a specific period of time;

a social media content collection engine, which in operation,

accepts the one or more query terms submitted by the user;

utilizes both the query terms submitted and the related terms discovered to search over the social network or compute aggregate metrics and analytics in real time;

retrieves a plurality of content items matching all or at least a subset of the query terms and the related terms and presents the retrieved content items as search result to the user, or computes aggregate metrics and analytics for the said plurality of matching content items and presents the computed metrics/analytics to the user

2. The system of claim 1, wherein:

the social network is a publicly accessible web-based platform or community that enables its users/members to post, share, communicate, and interact with each other.

3. The system of claim 1, wherein:

the social network is one any other web-based communities.

4. The system of claim 1, wherein:

the content items on the social media network include one or more of citations, tweets, replies and/or re-tweets to the tweets, posts, comments to other users'"'"' posts, opinions, feeds, connections, references, links to other websites or applications, or any other activities on the social network.

5. The system of claim 1, wherein:

the social media content collection engine continuously retrieves social media content items from the social network in real time.

6. The system of claim 1, wherein:

the social media content analysis engine discovers the related terms by examining a historical archive of recent content items retrieved from the social network for top trending terms co-occurring with the submitted keywords before searching over the social network.

7. The system of claim 1, wherein:

the social media content analysis engine dynamically discovers the related terms by examining social media content stream retrieved from the social network in real time and applies the related terms discovered to search for the content items together with the user-submitted keywords.

8. The system of claim 1, wherein:

the social media content analysis engine discovers the related terms via a significant post index, which includes content items that contain a link or a re-post to another content item.

9. The system of claim 1, wherein:

the social media content analysis engine discovers and/or sorts the related terms based on unexpectedness of the terms, where weight is given to the terms that are uncommon in the general search.

10. The system of claim 1, wherein:

the social media content analysis engine discovers and/or sorts the related terms based on contemporaneousness of the terms, where weight is given to the terms whose rate of co-occurrence with the keywords submitted has increased significantly in a short period of time.

11. The system of claim 1, wherein:

the social media content analysis engine discovers and/or sorts the related terms based on meaningfulness of the terms, where weight is given to the terms whose absolute rate of co-occurrence with the query is larger than others.

12. The system of claim 1, wherein:

the social media content analysis engine discovers and/or sorts the related terms based on intentions of the terms, where weight is given to hashtags because they suggest an intent to query.

13. The system of claim 1, wherein:

the social media content analysis engine discovers and/or sorts the related terms based on momentum of the terms, which measures the combined popularity of the terms and the speed at which that popularity is increasing.

14. The system of claim 1, wherein:

the social media content analysis engine discovers and/or sorts the related terms based on velocity of the terms, which solely measures the speed at which the terms'"'"' popularity is increasing, independent of the terms'"'"' overall popularity.

15. The system of claim 1, wherein:

the social media content analysis engine discovers and/or sorts the related terms based on peak of the terms, which indicates the time period that has the highest number of content items containing the terms over the time period selected.

16. The system of claim 1, wherein:

the social media content analysis engine discovers and/or sorts the related terms based on influence of the terms, which measures the total number of influential mentions/retweets of a content item containing the terms over the lifetime of the content item.

17. A method, comprising:

accepting one or more keywords submitted by a user for search or analysis of content items over a social media network;

discovering one or more terms related to the keywords submitted, wherein such related terms are trending and co-occurring with the submitted keywords over the social media network during a specific period of time;

utilizing both the keywords submitted and the related terms discovered to search or analyze for a plurality of content items over the social network in real time;

retrieving the content items or aggregate analytics and metrics for items containing all or at least a subset of the keywords and the related terms and presenting the retrieved content items as search result to the user.

18. The method of claim 17, further comprising:

retrieving social media content items or aggregate analytics from the social network continuously in real time.

19. The method of claim 17, further comprising:

discovering the related terms by examining a historical archive of recent content items retrieved from the social network for top trending terms co-occurring with the submitted keywords before searching over the social network.

20. The method of claim 17, further comprising:

discovering dynamically the related terms by examining social media content stream retrieved from the social network in real time and applies the related terms discovered to search or aggregate analytics for the content items together with the user-submitted keywords.

21. The method of claim 17, further comprising:

discovering the related terms via a significant post index, which includes content items that contain a link or a re-post to another content item.

22. The method of claim 17, further comprising:

discovering and/or sorting the related terms based on unexpectedness of the terms, where weight is given to the terms that are uncommon in the general search or analysis.

23. The method of claim 17, further comprising:

discovering and/or sorting the related terms based on contemporaneousness of the terms, where weight is given to the terms whose rate of co-occurrence with the keywords submitted has increased significantly in a short period of time.

24. The method of claim 17, further comprising:

discovering and/or sorting the related terms based on meaningfulness of the terms, where weight is given to the terms whose absolute rate of co-occurrence with the query is larger than others.

25. The method of claim 17, further comprising:

discovering and/or sorting the related terms based on intentions of the terms, where weight is given to hashtags because they suggest an intent to query.

26. The method of claim 17, further comprising:

discovering and/or sorting the related terms based on momentum of the terms, which measures the combined popularity of the terms and the speed at which that popularity is increasing.

27. The method of claim 17, further comprising:

discovering and/or sorting the related terms based on velocity of the terms, which solely measures the speed at which the terms'"'"' popularity is increasing, independent of the terms'"'"' overall popularity.

28. The method of claim 17, further comprising:

discovering and/or sorting the related terms based on peak of the terms, which indicates the time period that has the highest number of content items containing the terms over the time period selected.

29. The method of claim 17, further comprising:

discovering and/or sorting the related terms based on influence of the terms, which measures the total number of influential mentions/retweets of a content item containing the terms over the lifetime of the content item.