SYSTEMS, TECHNIQUES AND MECHANISMS FOR DISPLAYING ONLINE ADVERTISEMENTS IN A VIEWABLE AREA OF A WEB BROWSER

• US 20130305170A1
• Filed: 04/30/2013
• Published: 11/14/2013
• Est. Priority Date: 05/02/2012
• Status: Abandoned Application

• Current Assignee: ZEDO, Inc. (Warner Bros. Discovery, Inc.)
• Original Assignee: ZEDO, Inc. (Warner Bros. Discovery, Inc.)
• Inventors: Jacob, Joseph, de Souza, Roy
• Application Number:
  US13/873,531
• Publication Number:
  US 20130305170A1
• Time in Patent Office: Days
• US Class Current: 715/760
• CPC Class Codes: G06F 3/0485 Scrolling or panning
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

It is desirable to have an advertisement requested and impression recorded when a user actually sees an entirety of an ad. It is desirable to have the advertisement requested and impression recorded if a user scrolls down a webpage and all processes and functions required to make the ad unit visible on the webpage are completed and when the advertisement'"'"'s location corresponds to the viewable area of a webpage. That is, the ad could be requested and the impression should be recorded when an ad unit is in a visible viewing area. It is also desirable to provide for greater viewer attention to the ad and for greater control by the advertiser over the manner in which advertising is presented. One aspect is solves these needs by generating, transmitting, and presenting an ad on a webpage when a user scrolls down the page or if a triggering event is detected.

Claims

1. A computing-device based system comprising:

a scroll monitoring module adapted to monitor a web page position in a web browser and to detect a scroll event in the web browser;

a page fold detection module adapted to detect a page fold in the web browser; and

a processor adapted to trigger one or more actions based one or more of the detections.

2. The system of claim 1, further comprising a process and function recording module adapted to evaluate one or more of device compatibility, operating system compatibility, browser compatibility, version compatibility and viewport area.

3. The system of claim 1, further comprising an ad presentation module adapted to display one or more ads as a result of the triggering step.

4. The system of claim 3, wherein the one or more ads are presented using an iframe after a below the fold value is determined.

5. The system of claim 4, wherein the below the fold value is based on a percentage of content displayed or a number of pixels.

6. The system of claim 4, further comprising an impression recording module adapted to count an impression when the one or more ads are served.

7. The system of claim 3, wherein the one or more ads are shown in an iframe unit in a visible area of the web browser and the presentation of the iframe is animated.

8. The system of claim 1, wherein the monitoring, detecting and triggering are performed on a computer, a smart TV, a mobile device or a computing device.

9. The system of claim 1, wherein a non-visible iframe is created by an ad presentation module and the one or more actions include showing a video in a full-screen or substantially full-screen mode in either the web browser or on a display.

19. A non-transitory computer readable information storage media having stored thereon instructions, that if executed by one or more processors, cause to be performed the method of claim 1.

10. A method comprising:

monitoring, by a processor, a web page position in a web browser;

detecting one or more of a scroll event in the web browser and a page fold in the web browser; and

triggering one or more actions based on the detecting.

11. The method of claim 10, further comprising evaluating one or more of device compatibility, operating system compatibility, browser compatibility, version compatibility and viewport area.

12. The method of claim 10, further comprising displaying one or more ads as a result of the triggering step.

13. The method of claim 12, wherein the one or more ads are presented using an iframe after a below the fold value is determined.

14. The method of claim 13, wherein the below the fold value is based on a percentage of content displayed or a number of pixels.

15. The method of claim 12, further comprising counting an impression when the one or more ads are served.

16. The method of claim 12, wherein the one or more ads are shown in an iframe unit in a visible area of the web browser and the iframe is animated.

17. The method of claim 10, wherein the monitoring, detecting and triggering are performed on a computer, a smart TV, a mobile device or a computing device.

18. The method of claim 10, further comprising creating a non-visible iframe.

20. A plurality of means adapted to perform the steps of claim 10.

21. The method of claim 10, wherein the one or more actions include showing a video in a full-screen or substantially full-screen mode in either the web browser or on a display.