DIFFERENTIAL DEALS IN A THEME GROUP

• US 20130311258A1
• Filed: 05/16/2012
• Published: 11/21/2013
• Est. Priority Date: 05/16/2012
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Srivastava, Piyush Kumar, Chand, Ashootosh
• Application Number:
  US13/473,337
• Publication Number:
  US 20130311258A1
• Time in Patent Office: Days
• US Class Current: 705/14.16
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates

Abstract

Techniques are provided for offering a deal to a group of users, and for determining differential discounts for the users of the group that participate in the deal. A deal is offered to users of a group of users formed in association with a corresponding topic. Each user of the group is enabled to selectively accept the deal. The deal is confirmed with a plurality of users of the group that accepted the deal. Discounts for the deal are differentially assigned to the plurality of users based on at least one parameter such that at least two users that accepted the deal have discounts that are different from each other.

Claims

1. A method comprising:

communicating, via a computing device over a network, a deal to users of a group of users, the group formed in association with a corresponding topic;

enabling, via the computing device, each user of the group to selectively accept the deal;

confirming, via the computing device, the deal with a plurality of users of the group that accepted the deal; and

differentially assigning, via the computing device, discounts for the deal to the plurality of users based on at least one parameter of the deal such that at least two users of the plurality of users that accepted the deal have discounts for the deal that are different from each other.

2. The method of claim 1, wherein said differentially assigning discounts for the deal to the plurality of users based on at least one parameter comprises:

assigning a discount to a user of the plurality of users based on a position of the user in a hierarchical tree of users of the group.

3. The method of claim 2, wherein the hierarchical tree of users of the group includes one or more users that are initial group members and a remaining set of one or more users that does not include the initial group members, each user of the remaining set having been invited to the group by another user of the group;

and

wherein said assigning a discount to a user of the plurality of users based on a position of the user in a hierarchical tree of users of the group comprises;

determining a position of the user in the hierarchical tree of users of the group by

assigning the user to a first level in the hierarchical tree if the user is one of the initial group members, and

if the user is not one of the initial group members, assigning the user to a subsequent level in the hierarchical tree corresponding to a number of users that separate the user from the initial group members in a chain of user invitations to the group; and

assigning the discount to the user based on a particular level in the hierarchical tree assigned to the user.

4. The method of claim 3, wherein said assigning the discount to the user based on a particular level in the hierarchical tree assigned to the user comprises:

assigning a highest discount to the user if the particular level assigned to the user is the first level; and

if the particular level assigned to the user is not the first level, assigning a discount to the user that is lower than the highest discount by an amount proportional to a separation of the first level and the particular level assigned to the user in the hierarchical tree.

5. The method of claim 1, wherein said differentially assigning discounts for the deal to the plurality of users based on at least one parameter comprises:

assigning a discount to a user of the plurality of users based on a participation score for the user that indicates how actively the user participates in the group.

6. The method of claim 1, wherein the users in the group form a hierarchical tree of users that includes one or more users that are initial group members and a remaining set of one or more users that does not include the initial group members, each user of the remaining set having been invited to the group by another user of the group;

and

wherein said differentially assigning discounts for the deal to the plurality of users based on at least one parameter comprises;

determining for a user of the plurality of users one or more users in a sub-tree of users of the hierarchical tree that includes users directly and indirectly invited by the user to the group;

determining a participation score for each user in the sub-tree of users to determine a plurality of participation scores;

determining a cumulative participation score for the sub-tree of users based on the plurality of participation scores; and

assigning a discount to the user corresponding to the cumulative participation score.

7. The method of claim 1, further comprising:

assigning a baseline discount value to each of the plurality of users based on a number of users in the group.

8. The method of claim 1, wherein said differentially assigning discounts for the deal to the plurality of users based on at least one parameter comprises:

determining one or more reviews provided by a user of the plurality of users of at least one deal previously offered to the group;

determining a review score for the user based on the determined one or more reviews; and

assigning a discount to the user based on the determined review score.

9. A differential deal offering system comprising:

a plurality of processors;

a discount offering engine implemented by at least one of said plurality of processors that communicates a deal to users of a group of users formed in association with a corresponding topic, enables each user of the group to selectively accept the deal, and confirms the deal with a plurality of users of the group that accepted the deal; and

a differential discount determiner implemented by at least one of said plurality of processors that differentially assigns discounts for the deal to the plurality of users based on at least one parameter of the deal such that at least two users of the plurality of users that accepted the deal have discounts for the deal that are different from each other.

10. The differential deal offering system of claim 9, wherein the differential discount determiner includes a tree position-based discount determiner;

and

wherein the tree position-based discount determiner assigns a discount to a user of the plurality of users based on a position of the user in a hierarchical tree of users of the group.

11. The differential deal offering system of claim 10, wherein the hierarchical tree of users of the group includes one or more users that are initial group members and a remaining set of one or more users that does not include the initial group members, each user of the remaining set having been invited to the group by another user of the group;

wherein the tree position-based discount determiner assigns the user to a first level in the hierarchical tree if the user is one of the initial group members, and if the user is not one of the initial group members, assigns the user to a subsequent level in the hierarchical tree corresponding to a number of users that separate the user from the initial group members in a chain of user invitations to the group; and

wherein the tree position-based discount determiner assigns the discount to the user based on a particular level in the hierarchical tree assigned to the user.

12. The differential deal offering system of claim 11, wherein the tree position-based discount determiner assigns a highest discount to the user if the particular level assigned to the user is the first level;

and

if the particular level assigned to the user is not the first level, the tree position-based discount determiner assigns a discount to the user that is lower than the highest discount by an amount proportional to a separation of the first level and the particular level assigned to the user in the hierarchical tree.

13. The differential deal offering system of claim 9, wherein the differential discount determiner includes a user participation score-based discount determiner and a participation score determiner;

wherein the user participation score determiner determines a participation score for a user of the plurality of users that indicates how actively the user participates in the group; and

wherein the user participation score-based discount determiner assigns a discount to the user based on the participation score.

14. The differential deal offering system of claim 9, wherein the users in the group form a hierarchical tree of users that includes one or more users that are initial group members and a remaining set of one or more users that does not include the initial group members, each user of the remaining set having been invited to the group by another user of the group;

wherein the differential discount determiner includes a sub-tree participation score-based discount determiner and a participation score determiner;

wherein the sub-tree participation score-based discount determiner determines for a user of the plurality of users one or more users in a sub-tree of users of the hierarchical tree that includes users directly and indirectly invited by the user to the group;

wherein the participation score determiner determines a participation score for each user in the sub-tree of users to determine a plurality of participation scores; and

wherein the sub-tree participation score-based discount determiner determines a cumulative participation score for the sub-tree of users based on the plurality of participation scores, and assigns a discount to the user corresponding to the cumulative participation score.

15. The differential deal offering system of claim 9, wherein the differential discount determiner includes a group-based discount determiner that assigns a baseline discount value to each of the plurality of users based on a number of users in the group.

16. The differential deal offering system of claim 9, wherein the differential discount determiner includes a review-based discount determiner that

determines one or more reviews provided by a user of the plurality of users of at least one deal previously offered to the group,

determines a review score for the user based on the determined one or more reviews, and

assigns a discount to the user based on the determined review score.

17. A non-transitory computer readable storage medium having computer program instructions embodied in said computer readable storage medium for enabling a processor to offer deals, the computer program instructions comprising:

first computer program instructions that cause the processor to communicate a deal to users of a group of users, the group formed in association with a corresponding topic;

second computer program instructions that cause the processor to differentially assign discounts for the deal to a plurality of users of the group of users that accepted the deal based on at least one parameter of the deal such that at least two users of the plurality of users that accepted the deal have discounts for the deal that are different from each other.

18. The non-transitory computer readable storage medium of claim 17, wherein said second computer program instructions comprise:

third computer program instructions that cause the processor to assign a discount to a user of the plurality of users based on a position of the user in a hierarchical tree of users of the group.

19. The non-transitory computer readable storage medium of claim 17, wherein said second computer program instructions comprise:

third computer program instructions that cause the processor to assign a discount to a user of the plurality of users based on a participation score for the user that indicates how actively the user participates in the group.

20. The non-transitory computer readable storage medium of claim 17, wherein the users in the group form a hierarchical tree of users that includes one or more users that are initial group members and a remaining set of one or more users that does not include the initial group members, each user of the remaining set having been invited to the group by another user of the group;

and

wherein said second computer program instructions comprise;

third computer program instructions that cause the processor to determine for a user of the plurality of users one or more users in a sub-tree of users of the hierarchical tree that includes users directly and indirectly invited by the user to the group; and

fourth computer program instructions that cause the processor to determine a participation score for each user in the sub-tree of users to determine a plurality of participation scores;

wherein the third computer program instructions cause the processor to determine a cumulative participation score for the sub-tree of users based on the plurality of participation scores, and enable the processor to assign a discount to the user corresponding to the cumulative participation score.

21. The non-transitory computer readable storage medium of claim 17, said second computer program instructions comprise:

third computer program instructions that cause the processor to

determine one or more reviews provided by a user of the plurality of users of at least one deal previously offered to the group,

determine a review score for the user based on the determined one or more reviews, and

assign a discount to the user based on the determined review score.