MOOD-BASED SEARCHING AND/OR ADVERTISING SYSTEMS, APPARATUS AND METHODS

• US 20130311270A1
• Filed: 05/17/2013
• Published: 11/21/2013
• Est. Priority Date: 05/17/2012
• Status: Abandoned Application

• Current Assignee: Turned Live Incorporated
• Original Assignee: Turned Live Incorporated
• Inventors: Daftary, Nikhil, Gungordu, Zelal
• Application Number:
  US13/896,741
• Publication Number:
  US 20130311270A1
• Time in Patent Office: Days
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Apparatus, methods, etc. for mood-based searching and/or advertising. Some methods comprise receiving a mood-based search request including the requestor'"'"'s mood. The requestor mood is limited to a predetermined mood set. A database is searched for activities subjectively suitable for the requestor mood. Such methods also comprise outputting the suitable activities. Some methods comprise receiving feedback regarding the activity ambience. If desired, some methods comprise adjusting an initial activity ambience responsive thereto. Moreover, some methods comprise adjusting variables used to derive the initial ambience markings. Furthermore methods comprise targeting advertising based on a path associated with the activities. Furthermore, some methods comprise limiting the targeted advertising to activities suitable for the requestor mood (which can comprise multiple moods and/or a mood recipe). The activities can be initially marked with moods determined from web-scraped content and semantically analyzing the same.

Claims

1. A method comprising:

pre-determining a set of subjective, discrete, and non-overlapping moods;

receiving, via a network, a mood based search request which includes an indication of a mood of a requestor, the requestor mood being limited to the predetermined set of moods and wherein the limited requestor mood further comprises multiple moods;

searching a database stored on a computer readable media which is not a signal for activities having an ambience which is subjectively suitable for the limited requestor mood using a processor;

outputting an indication of at least one activity which has an ambience which is subjectively suitable for the limited requestor mood via the network;

targeting advertising to the requestor based on a path between a location associated with the requestor and a location of at least one of the activities; and

limiting the targeted advertising to advertising pertaining to activities having ambiences which are subjectively suitable for the limited requestor mood.

2. A method comprising:

receiving, via a network, a mood based search request which includes an indication of a mood of a requestor, the requestor mood being limited to a predetermined set of discrete moods;

searching a database stored on a computer readable media which is not a signal for activities subjectively suitable for the limited requestor mood using a processor; and

outputting an indication of at least one activity with an associated ambiance which is subjectively suitable for the limited requestor mood via the network.

3. The method of claim 2 further comprising receiving feedback from a user regarding the actual subjective mood of the activity.

4. The method of claim 3 further comprising adjusting the initially marked ambience of the activity responsive to the feedback.

5. The method of claim 3 further comprising adjusting variables from which the initially marked ambience was derived.

6. The method of claim 2 further comprising targeting advertising to the requestor based on a path between a location associated with the requestor and a location of at least one of the activities.

7. The method of claim 6 further comprising limiting the targeted advertising to advertising pertaining to activities with ambiences which are subjectively suitable for the limited requestor mood.

8. The method of claim 2 wherein the limited requestor mood further comprises multiple moods.

9. The method of claim 2 further comprising receiving an indication of a mood recipe, the limited requestor mood being received via the mood recipe.

10. The method of claim 2 further comprising initially marking the activities in the database with ambiences.

11. The method of claim 10 wherein the initially marking the activities further comprises web scraping content regarding the activities and semantically analyzing the scraped content.

12. An apparatus comprising:

a network interface;

a processor; and

a memory storing processor readable instructions which when executed by the processor cause the processor to perform a method comprising;

receiving, via the network interface, a mood based search request which includes an indication of a mood of a requestor, the requestor mood being limited to a predetermined set of discrete moods;

searching a database stored in the memory for activities defined in part by corresponding ambiences which are subjectively suitable for the limited requestor mood using the processor; and

outputting an indication of at least one activity defined in part by an ambience which is subjectively suitable for the limited requestor mood via the network interface.

13. The apparatus of claim 12 wherein the method further comprises receiving feedback from a user regarding the ambience of the activity.

14. The apparatus of claim 13 wherein the method further comprises adjusting the initially marked ambience of the activity responsive to the feedback.

15. The apparatus of claim 13 wherein the method further comprises adjusting variables from which the initially marked ambience was derived responsive to the feedback.

16. The apparatus of claim 12 wherein the method further comprises targeting advertising to the requestor based on a path between a location associated with the requestor and a location of at least one of the activities.

17. The apparatus of claim 16 wherein the method further comprises limiting the targeted advertising to advertising pertaining to activities defined in part by corresponding ambiences which are subjectively suitable for the limited requestor user.

18. The apparatus of claim 12 wherein the method further comprises receiving an indication of a mood recipe, the limited requestor mood being received via the mood recipe.

19. The apparatus of claim 12 wherein the method further comprises initially marking the activities in the database with subjective activity ambiences.

20. The apparatus of claim 19 wherein the initially marking the activities further comprises web scraping content regarding the activities and semantically analyzing the scraped content.