SYSTEMS AND METHODS FOR FACILITATING DETERMINATION OF MARKETING INFORMATION FOR ONLINE CONSUMERS BASED ON A LOCATION CHARACTERISTIC OF THE ONLINE CONSUMER
First Claim
1. A method for facilitating a provision of an offer to a user, the method comprising:
- determining, by a processor of a computing device, online activity of a user;
determining, by the processor, a unique identifier of at least one of the user and a user device associated with the user;
determining, by the processor and based on the unique identifier, a location characteristic of the user;
determining, by the processor, a marketing offer to be output to the user based on the online activity of the user and the location characteristic of the user; and
transmitting, by the processor, the marketing offer to the user device.
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Accused Products
Abstract
In accordance with some embodiments, a location based marketing service is operable to select and output to a user device a marketing offer (e.g., a coupon or price matching certificate) based on (i) a location characteristic of at least one of the user device and a user associated with the user device; and (ii) online activity of the user (e.g., a key word search performed by the user or a product web page visited by the user). In accordance with some embodiments, the marketing offer is redeemable at a merchant within a predetermined distance of the user, as determined by the location characteristic of the user. In accordance with one embodiment, the location characteristic of the user is determined based on an IP address of a user device associated with the user.
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Citations
20 Claims
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1. A method for facilitating a provision of an offer to a user, the method comprising:
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determining, by a processor of a computing device, online activity of a user; determining, by the processor, a unique identifier of at least one of the user and a user device associated with the user; determining, by the processor and based on the unique identifier, a location characteristic of the user; determining, by the processor, a marketing offer to be output to the user based on the online activity of the user and the location characteristic of the user; and transmitting, by the processor, the marketing offer to the user device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An apparatus operable to communicate, over the Internet, with a plurality of user devices, the apparatus comprising:
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a processor for controlling the apparatus; a memory, the memory storing a program comprising instructions, which instructions when executed by the processor cause the processor to perform a method, the method comprising; determining online activity of a user; determining a unique identifier of at least one of the user and a user device associated with the user; determining, based on the unique identifier, a location characteristic of the user; determining a marketing offer to be output to the user based on the online activity of the user and the location characteristic of the user; and transmitting the marketing offer to the user device. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification