Campaign Media Continuity
First Claim
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1. A method, implemented on a computer, of providing specialized media on a website, the method comprising:
- producing, by the computer controlled by a media campaign provider, campaign media, wherein the campaign media is delivered to a user through at least one third-party provider;
receiving, by the computer, an indication of a request from the user to access a website controlled by a content provider after the user has received the campaign media; and
providing, by the computer, specialized media on the website controlled by the content provider based on the campaign media previously delivered to the user through the at least one third-party provider.
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Abstract
A computer-implemented method of providing specialized media on a website is disclosed. The method includes producing campaign media which is delivered to a user through a third-party provider. After the user has received the campaign media, and upon indication of a request from the user to access a website controlled by a content provider, specialized media on a website controlled by the content provider may be provided. Providing the specialized media may be done based on the campaign media previously delivered to the user through the third-party provider.
66 Citations
10 Claims
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1. A method, implemented on a computer, of providing specialized media on a website, the method comprising:
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producing, by the computer controlled by a media campaign provider, campaign media, wherein the campaign media is delivered to a user through at least one third-party provider; receiving, by the computer, an indication of a request from the user to access a website controlled by a content provider after the user has received the campaign media; and providing, by the computer, specialized media on the website controlled by the content provider based on the campaign media previously delivered to the user through the at least one third-party provider. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method, implemented on a computer, of tracking a user'"'"'s exposure to a media campaign, the method comprising:
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producing, by the computer controlled by a media campaign provider, campaign media, wherein the campaign media is delivered to a user through at least one third-party provider; transmitting, by the computer, tracking material when the user is first exposed to the campaign media, wherein the tracking material measures a plurality of campaign media delivered to the user through the at least one third-party provider; and receiving, by the computer, measurements of the tracking material.
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Specification