Campaign Media Continuity

• US 20130311874A1
• Filed: 03/14/2013
• Published: 11/21/2013
• Est. Priority Date: 05/15/2012
• Status: Active Grant

• Current Assignee: LivePerson Incorporated
• Original Assignee: LivePerson Incorporated
• Inventors: Schachar, Haggai, Deichert, Robert William Jr.
• Granted Patent: US 9,672,196 B2
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 40/14 Tree-structured documents parsing G06F40/205; validation G06F40/226
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A computer-implemented method of providing specialized media on a website is disclosed. The method includes producing campaign media which is delivered to a user through a third-party provider. After the user has received the campaign media, and upon indication of a request from the user to access a website controlled by a content provider, specialized media on a website controlled by the content provider may be provided. Providing the specialized media may be done based on the campaign media previously delivered to the user through the third-party provider.

Claims

1. A method, implemented on a computer, of providing specialized media on a website, the method comprising:

producing, by the computer controlled by a media campaign provider, campaign media, wherein the campaign media is delivered to a user through at least one third-party provider;

receiving, by the computer, an indication of a request from the user to access a website controlled by a content provider after the user has received the campaign media; and

providing, by the computer, specialized media on the website controlled by the content provider based on the campaign media previously delivered to the user through the at least one third-party provider.

2. The method of claim 1, further comprising:

ranking, by the computer, a plurality of campaign media provided to the user, wherein the plurality includes the campaign media delivered to the user through the at least one third-party provider.

3. The method of claim 2, wherein the campaign media is provided to the user through multiple third-party providers.

4. The method of claim 1, wherein the user does not engage with the campaign media when delivered through the at least one third-party provider.

5. The method of claim 1, wherein the campaign media comprises a pixel that enables the computer to track a plurality of the campaign media delivered to the user.

6. The method of claim 1, wherein the computer uses a content management system to provide the specialized media.

7. The method of claim 1, wherein the specialized media comprises an embedded banner on the website controlled by the content provider.

8. The method of claim 1, wherein the specialized media comprises a graphical overly on the website controlled by the content provider.

9. The method of claim 1, wherein the specialized media comprises an online chat window over the website controlled by the content provider.

10. A method, implemented on a computer, of tracking a user'"'"'s exposure to a media campaign, the method comprising:

producing, by the computer controlled by a media campaign provider, campaign media, wherein the campaign media is delivered to a user through at least one third-party provider;

transmitting, by the computer, tracking material when the user is first exposed to the campaign media, wherein the tracking material measures a plurality of campaign media delivered to the user through the at least one third-party provider; and

receiving, by the computer, measurements of the tracking material.