CURVED DEAD FRONT DISPLAY

• US 20130314900A1
• Filed: 03/27/2013
• Published: 11/28/2013
• Est. Priority Date: 05/23/2012
• Status: Active Grant

• Current Assignee: Illuminage Beauty Ltd.
• Original Assignee: Conopco, Inc. (Unilever PLC)
• Inventors: TIMMERMAN, Kenneth Dykes, THOMPSON, Gregory Kent
• Granted Patent: US 8,967,834 B2
• Time in Patent Office: Days
• US Class Current: 362/97.1
• CPC Class Codes: G09F 13/04 Signs, boards or panels, illuminated from behind the insignia
• CPC Class Codes: G09F 13/22 electroluminescent electroluminescent light sources per se H05B33/00
• CPC Class Codes: G09F 9/302 characterised by the form or geometrical disposition of the individual elements
• CPC Class Codes: G09F 9/33 being semiconductor devices, e.g. diodes
• CPC Class Codes: Y10S 362/806 Ornamental or decorative

Abstract

A curved dead front display assembly is provided which includes a first plastic layer, a transparent structural plastic layer, a mask layer with light transparent windows defining at least one graphic, a baffle layer having light transmitting hollow chambers, and a printed circuit board featuring light emitting diodes and electrical signal connections. The curved geometry achieves a sharp graphic image by electrically adjusting energy to each of the LEDs.

Claims

1. A curved dead front display assembly comprising:

a first plastic layer having outer and inner surfaces;

a transparent structural plastic layer having a first and second surface, the first surface contacting the inner surface of the first plastic layer;

a mask layer with an array of light transparent windows defining at least one graphic and having a front and a rear side, the front side contacting the second surface of the structural plastic layer;

a baffle layer having a plurality of hollow chambers allowing light transmission from an open end to an exit end, the chambers being separated from one another by light opaque walls, the exit end contacting the rear side of the mask layer; and

a printed circuit board having electrical signal connections and an upper surface comprising a plurality of light emitting diodes, each of the light emitting diodes being aligned with one of the plurality of chambers, the upper surface contacting the open end of the baffle layer.

2. The display assembly according to claim 1 wherein the graphic is selected from the group consisting of a symbol, a numeral, an alphabet letter, a word and combinations thereof.

3. The display assembly according to claim 1 wherein the light transmission is balanced by delivering different electrical energy levels to different light emitting diodes to achieve uniformly bright graphics.

4. The display assembly according to claim 1 wherein the printed circuit board further comprises data storage elements controlling electrical energy levels delivered to the light emitting diodes.

5. The display assembly according to claim 1 wherein the first plastic layer has a smaller cross-sectional thickness than that of the structural plastic layer.

6. The display assembly according to claim 1 wherein the transparent plastic is formed of polycarbonate.

7. The display assembly according to claim 1 wherein the first plastic layer is opaque when viewed by a human observer.

8. The display assembly according to claim 1 wherein the structural plastic layer has a cross-sectional thickness ranging from 0.3 to 20 mm.

9. The display assembly according to claim 7 wherein the first plastic layer has a cross-sectional thickness ranging from 3 to 10 mil.