PUBLICITY DISPLAY DEVICE, PUBLICITY DISPLAY METHOD, PUBLICITY DISPLAY PROGRAM, AND COMPUTER-READABLE RECORDING MEDIUM WHICH STORES SAID PROGRAM

• US 20130317909A1
• Filed: 06/13/2011
• Published: 11/28/2013
• Est. Priority Date: 03/08/2011
• Status: Abandoned Application

• Current Assignee: Rakuten, Inc. (Rakuten Group, Inc.)
• Original Assignee: Rakuten, Inc. (Rakuten Group, Inc.)
• Inventors: Masuko, Soh, Tanaka, Jiro, Iwabuchi, Shigaku, Murata, Yuichi
• Application Number:
  US13/984,146
• Publication Number:
  US 20130317909A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

An advertisement server (10) includes an associate extraction unit (12) for, in order to specify an associate user in a specified human relationship with a reference user, extracting an associate user ID of the associate user corresponding to a reference user ID indicating the reference user from a user relationship database (21) that stores relationship data indicating relationships between users, a comment extraction unit (13) for extracting comment data corresponding to the associate user ID from a comment database (22) that stores comment data indicating comments on items by users, a generation unit (16) for generating advertisement content of an item indicated by the comment data, the advertisement content displaying a comment indicated by the extracted comment data, and a transmitting unit (17) for outputting the advertisement content so that the generated advertisement content is displayed on a given screen.

Claims

1-9. -9. (canceled)

10. An advertisement display device comprising:

an associate extraction unit for, in order to specify an associate user in a specified human relationship with a reference user being a creator who set up a web page, extracting an associate user ID of the associate user corresponding to a reference user ID indicating the reference user from a user relationship database that stores relationship data indicating relationships between users;

a comment extraction unit for extracting comment data indicating a comment posted by an associate user indicated by the associate user ID extracted by the associate extraction unit from a comment database that stores comment data indicating comments on items by users;

a generation unit for generating advertisement content of an item indicated by the comment data extracted by the comment extraction unit, the advertisement content displaying a comment indicated by the comment data; and

an output unit for outputting the advertisement content generated by the generation unit so that the advertisement content is displayed on the web page set up by the reference user.

11. The advertisement display device according to claim 10, wherein

the associate extraction unit extracts the associate user ID of the associate user in a specified relationship with the reference user and a viewer of the web page.

12. The advertisement display device according to claim 10, wherein

the associate extraction unit specifies an item on which a comment has been made by the creator by referring to the user relationship database, and extracts the associate user ID of the associate user who has made an comment on the item.

13. The advertisement display device according to claim 12, wherein

the comment extraction unit extracts comment data indicating a comment on the item posted by one of the reference user and the associate user and comment data indicating a comment made by another one of the users in response to that comment, and

the generation unit generates the advertisement content to display the comment posted by the reference user and the comment posted by the associate user.

14. The advertisement display device according to claim 10, wherein,

when there are a plurality of comments to be displayed by the advertisement content, the generation unit generates the advertisement content so that the comments are displayed in order of registration of the comments.

15. The advertisement display device according to claim 10, wherein

the generation unit generates the advertisement content as a banner advertisement where URL of a web page on which the item appears is embedded as a link.

16. The advertisement display device according to claim 10, wherein

the associate extraction unit extracts user IDs of a specified number of users extracted based on the number of hops from the reference user as the associate user ID.

17. An advertisement display method executed by an advertisement display device, the method comprising:

an associate extraction step of, in order to specify an associate user in a specified human relationship with a reference user being a creator who set up a web page, extracting an associate user ID of the associate user corresponding to a reference user ID indicating the reference user from a user relationship database that stores relationship data indicating relationships between users;

a comment extraction step of extracting comment data indicating a comment posted by an associate user indicated by the associate user ID extracted in the associate extraction step from a comment database that stores comment data indicating comments on items by users;

a generation step of generating advertisement content of an item indicated by the comment data extracted in the comment extraction step, the advertisement content displaying a comment indicated by the comment data; and

an output step of outputting the advertisement content generated in the generation step so that the advertisement content is displayed on the web page set up by the reference user.