CUSTOMIZING A THREE DIMENSIONAL VIRTUAL STORE BASED ON USER SHOPPING BEHAVIOR

• US 20130317950A1
• Filed: 05/23/2012
• Published: 11/28/2013
• Est. Priority Date: 05/23/2012
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: ABRAHAM, SUBIL M., HARIHARAN, RAJARAMAN, KANNAN, RAMAKRISHNAN, THOMAS, MATHEWS
• Application Number:
  US13/478,627
• Publication Number:
  US 20130317950A1
• Time in Patent Office: Days
• US Class Current: 705/27.1
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

A planogram associated with a physical store can be identified. The physical store can be associated with an inventory. A virtual store comprising of a layout can be created. The virtual store can be a three dimensional environment permitting electronic commerce transactions. The layout of the virtual store and the planogram of the physical store can be identical. The layout can be a position or an orientation of an inventory item associated with the physical store inventory. The virtual store can be customized based on a personalization data. The customization can be an inventory item position and an orientation. The layout of the customized virtual store can be different from the planogram of the physical store.

Claims

1. A method for customization of a virtual store comprising:

identifying a planogram associated with a physical store, wherein the physical store is associated with an inventory;

creating a virtual store comprising of a layout, wherein the virtual store is a three dimensional environment permitting electronic commerce transactions, wherein the layout of the virtual store and the planogram of the physical store is identical, wherein the layout is at least one of a position and orientation of at least one inventory item associated with the physical store inventory; and

customizing the virtual store based on a personalization data, wherein the customization is at least one of an inventory item position and orientation, wherein the layout of the customized virtual store is different from the planogram of the physical store.

2. The method of claim 1, wherein the store is a retail store associated with an electronic commerce store, wherein the electronic commerce store comprises of least a portion of identical inventory of the retail store.

3. The method of claim 1, wherein the layout includes at least one of inventory information, pricing information, layout information, and service information.

4. The method of claim 1, wherein the customizing is performed automatically utilizing at least one of a historic purchase and a previously established shopper configuration setting.

5. The method of claim 1, wherein the customizing is the suppressing of item presentation within the virtual store.

6. The method of claim 1, further comprising:

disallowing a manipulation of an item, wherein the manipulation is at least one of a position and orientation modification; and

presenting a notification indicating the item cannot be manipulated.

7. The method of claim 1, wherein the customizations is analyzed to change the at least one of the position and orientation of an item within the physical store.

8. The method of claim 1, further comprising:

selecting a customized virtual planogram owned by a shopper; and

sharing the virtual store with a different shopper, wherein the different shopper interacts with the virtual store.

9. The method of claim 8, further comprising:

positioning the different shopper within the virtual store at a location determined by the shopper; and

the different shopper, navigating the virtual store simultaneously with the shopper.

10. The method of claim 8, wherein the

utilizing the personalization data to enhance the planogram organization.

11. The method of claim 1, further comprising:

determining a quantity of different shoppers visiting the virtual store owned by the shopper; and

automatically rewarding the shopper an appropriate reward based on the quantity of different shoppers visiting the virtual store.

12. A system for customizing of a virtual store comprising:

a personalization engine associated with an electronic commerce server able to personalize a virtual store, wherein the virtual store is associated with a layout, wherein the virtual store is associated with a physical store, wherein the physical store is associated with a planogram and an inventory, wherein the planogram and the layout is identical; and

a data store configured to persist at least one of the virtual store, the layout, personalization data, and the planogram.

13. The system of claim 12, further comprising:

a personalizer configured to manipulate at least one of a position or orientation of an inventory item within the virtual store;

a sharing component able to permit simultaneous shopping within a virtual store, wherein the simultaneous shopping comprises of a shopper interaction and a different shopper interaction, wherein the shopper interaction and the different shopper interaction are separate e-commerce transactions; and

a session manager configured to persist personalization between sessions.

14. The system of claim 12, wherein the layout is associated with policy settings, wherein the policy settings permit or deny item manipulation within the virtual store.

15. The system of claim 12, wherein the sharing component is configured to dynamically position a different shopper within a virtual store at a location determined by the shopper, wherein the virtual store is owned by the shopper.

16. The system of claim 12, further comprising:

a predictive analyzer able to automatically configure the virtual store based on at least one of a shopping behavior and a purchase history associated with the shopper.

17. The system of claim 16, wherein the planogram is modified based on at least one of the shopping behavior and the purchase history.

18. A method for customizing a virtual store comprising:

identifying a virtual store comprising of a layout, wherein the virtual store is a three dimensional environment permitting electronic commerce transactions, wherein the layout of the virtual store is identical to a planogram of an associated physical store, wherein the layout is at least one of a position and orientation of at least one inventory item associated with an inventory of the physical store; and

customizing the virtual store based on a personalization data, wherein the personalization data is at least one of an inventory item position and orientation, wherein the layout of the customized virtual store is different from the planogram of the physical store.

19. The method of claim 18, further comprising:

disallowing a manipulation of an item, wherein the manipulation is at least one of a position and orientation modification; and

presenting a notification indicating the item cannot be manipulated.

20. The method of claim 18, wherein the customizing is performed automatically utilizing at least one of a historic purchase and a previously established shopper configuration setting.