Biometric Based Demography Tool

• US 20130322704A1
• Filed: 05/30/2013
• Published: 12/05/2013
• Est. Priority Date: 05/30/2012
• Status: Active Grant

• Current Assignee: Arboc Limited
• Original Assignee: Arboc Limited
• Inventors: Harrison, Howard Jason
• Granted Patent: US 9,536,158 B2
• Time in Patent Office: Days
• US Class Current: 382/115
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06V 40/10 Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands

Abstract

Systems and methods to determine demographic attributes of pedestrians in a retail environment are presented. In some examples, media content is selected for presentation to one or more pedestrians based on the determined demographic attributes. In a further example, the media content is interactive, and a response is received from the pedestrian indicating recognition of the interactive media content and an identity of the pedestrian. In some examples, the demographic attributes of a group of pedestrians passing a particular location are aggregated to determine a demographic profile of a pedestrian traffic flow. In some other examples, demographic attributes of pedestrians are derived from biometric responses to a media presentation. Based on the location and duration of visual attention to the media presentation, a demographic attribute of the pedestrian is determined.

Claims

1. A method comprising:

receiving a first biometric recognition instance including biometric information associated with a first pedestrian at a first location in a retail environment;

receiving a second biometric recognition instance including biometric information associated with the first pedestrian at a second location in the retail environment; and

determining a demographic attribute of the first pedestrian based on any of the first and second biometric recognition instances of the first pedestrian and the first and second locations.

2. The method of claim 1, further comprising:

selecting an amount of media content for presentation to the pedestrian based at least in part on the determined demographic attribute; and

presenting the amount of media content to the pedestrian.

3. The method of claim 2, wherein the amount of media content is interactive media content, and further comprising:

receiving a response to the interactive media content indicating a recognition of the interactive media content and an identity of the pedestrian.

4. The method of claim 1, wherein the first location is the entrance of a first retail store and the second location is the entrance of a second retail store.

5. The method of claim 1, further comprising:

receiving a third biometric recognition instance including biometric information associated with a second pedestrian at the first location in the retail environment;

receiving a fourth biometric recognition instance including biometric information associated with the second pedestrian at the second location in the retail environment; and

determining a demographic attribute of the second pedestrian based on any of the first and second biometric recognition instances of the second pedestrian and the first and second locations.

6. The method of claim 5, further comprising:

determining a demographic profile based on the demographic attributes of the first pedestrian and the second pedestrian and the first and second locations.

7. The method of claim 1, wherein the determining of the demographic attribute associated with the first pedestrian involves associating publically available demographic information with the biometric information associated with the first pedestrian.

8. A method comprising:

receiving a plurality of biometric recognition instances associated with a plurality of pedestrians;

determining a plurality of demographic attributes associated with the plurality of pedestrians passing a first location of a retail facility, each of the plurality of demographic attributes are determined based on a biometric recognition instance of the plurality of biometric recognition instances associated with each pedestrian of the plurality of pedestrians; and

determining a demographic profile of the plurality of pedestrians based on the plurality of demographic attributes.

9. The method of claim 8, further comprising:

selecting an amount of media content for presentation to the plurality of pedestrians based at least in part on the determined demographic profile; and

presenting the amount of media content to the plurality of pedestrians.

10. The method of claim 9, wherein the amount of media content is interactive media content, and further comprising:

receiving a response to the interactive media content indicating a recognition of the interactive media content and an identity of at least one of the plurality of pedestrians.

11. The method of claim 8, wherein the determining of the plurality of demographic attributes associated with the plurality of pedestrians involves associating publically available demographic information with the biometric information associated with each of the plurality of pedestrians.

12. The method of claim 11, wherein a biometric attribute includes any of a plurality of facial dimensions, a skin tone, a hair color, a head size, and a head orientation.

13. The method of claim 11, wherein the demographic attribute includes any of a gender of the pedestrian, an age of the pedestrian, and a race of the pedestrian.

14. The method of claim 8, wherein the location is the entrance of the retail facility.

15. A method comprising:

receiving a plurality of biometric recognition instances associated with a sequence of images of a pedestrian captured during a time while a first amount of media content is being presented at a location within view of the pedestrian;

determining a location and duration of visual attention of the pedestrian based on a biometric attribute associated with each of the biometric recognition instances; and

determining a demographic attribute associated with the pedestrian based at least in part on the location and duration of visual attention of the pedestrian during the time.

16. The method of claim 15, further comprising:

selecting a second amount of media content for presentation at the location based at least in part on the determined demographic attribute.

17. The method of claim 16, wherein the second amount of media content is interactive media content, and further comprising:

receiving a response to the interactive media content indicating a recognition of the interactive media content and an identity of the pedestrian.

18. The method of claim 17, wherein the interactive media content includes an invitation to respond to the interactive media content electronically.

19. The method of claim 18, wherein the invitation to respond includes a code that identifies the invitation, and wherein the response indicating the recognition of the interactive media content includes the code.

20. The method of claim 15, wherein the determining of the demographic attribute of the pedestrian involves associating publically available demographic information identified with the first amount of media content.