×

SYSTEM AND METHOD FOR MANAGING CAMPAIGN EFFECTIVENESS BY A MERCHANT

  • US 20130325587A1
  • Filed: 05/29/2013
  • Published: 12/05/2013
  • Est. Priority Date: 01/21/2009
  • Status: Abandoned Application
First Claim
Patent Images

1. A method for managing campaign effectiveness, comprising:

  • initiating a campaign by one or more merchants;

    accessing transaction data from one or more financial institutions;

    extracting metadata associated with the transaction data in accordance with at least one rule;

    analyzing the metadata to identify transaction data associated with the campaign and the one or more merchants;

    analyzing the transaction data associated with the campaign and the one or more merchants; and

    providing information associated with managing the campaign to the merchant.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×