SYSTEM AND METHOD FOR MANAGING CAMPAIGN EFFECTIVENESS BY A MERCHANT
First Claim
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1. A method for managing campaign effectiveness, comprising:
- initiating a campaign by one or more merchants;
accessing transaction data from one or more financial institutions;
extracting metadata associated with the transaction data in accordance with at least one rule;
analyzing the metadata to identify transaction data associated with the campaign and the one or more merchants;
analyzing the transaction data associated with the campaign and the one or more merchants; and
providing information associated with managing the campaign to the merchant.
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Abstract
Disclosed herein is a method is provided for managing campaign effectiveness by a merchant. The method comprising: initiating a campaign by one or more merchants, accessing transaction data from one or more financial institutions, extracting metadata associated with the transaction data in accordance with at least one rule, analyzing the metadata to identify transaction data associated with the campaign and the one or more merchants, analyzing the transaction data associated with the campaign and the one or more merchants and providing information associated with the campaign to the merchant.
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20 Claims
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1. A method for managing campaign effectiveness, comprising:
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initiating a campaign by one or more merchants; accessing transaction data from one or more financial institutions; extracting metadata associated with the transaction data in accordance with at least one rule; analyzing the metadata to identify transaction data associated with the campaign and the one or more merchants; analyzing the transaction data associated with the campaign and the one or more merchants; and providing information associated with managing the campaign to the merchant. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of managing campaign effectiveness of multiple campaigns by a merchant comprising:
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initiating multiple campaigns by one or more merchants; accessing transaction data from one or more financial institutions; extracting metadata associated with the transaction data in accordance with at least one rule; analyzing the metadata to identify transaction data associated with the multiple campaigns and the one or more merchants; analyzing the transaction data associated with the multiple campaigns and the one or more merchants; and providing joint information associated with managing the multiple campaigns to the merchant. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification