Image-Content Matching Based on Image Context and Referrer Data
First Claim
1. A method for providing a contextually relevant advertisements proximate to an image published on a digital content platform, the method comprising:
- providing a publisher with a reference script for publication with an image on a digital content platform, wherein the reference script is a computer-readable instruction that causes an end-user device that is directed to the digital content platform with the image to send data to a service provider processing unit, and wherein the data includes (1) image identification data, and (2) referrer data associated with the directing of the end-user device to the digital content platform with the image; and
configuring a service provider processing unit to perform the steps of(a) receiving the data from a publisher,(b) submitting the data to an image-content matching engine, wherein the image identification data and the referrer data are used to match a contextually relevant advertisement to the image, and(c) providing the contextually relevant advertisement to the end-user device for publication proximate to the image on the digital content platform.
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Accused Products
Abstract
Disclosed herein are computer-implement systems and methods for identifying and matching contextually relevant content (e.g., advertisements, text, images, videos, etc.) to images published on digital content platforms (e.g., webpages, mobile applications, etc.). In general, embodiments of the present invention include: (a) receiving an image published on a digital content platform; (b) receiving referrer data from the digital content platform; (c) submitting the image and the referrer data to an image-content matching engine to (1) identify the context of the image and (2) identify contextually relevant content based on the context of the image and the referrer data; and (d) providing the contextually relevant content to the digital content platform for publication proximate to the image.
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Citations
30 Claims
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1. A method for providing a contextually relevant advertisements proximate to an image published on a digital content platform, the method comprising:
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providing a publisher with a reference script for publication with an image on a digital content platform, wherein the reference script is a computer-readable instruction that causes an end-user device that is directed to the digital content platform with the image to send data to a service provider processing unit, and wherein the data includes (1) image identification data, and (2) referrer data associated with the directing of the end-user device to the digital content platform with the image; and configuring a service provider processing unit to perform the steps of (a) receiving the data from a publisher, (b) submitting the data to an image-content matching engine, wherein the image identification data and the referrer data are used to match a contextually relevant advertisement to the image, and (c) providing the contextually relevant advertisement to the end-user device for publication proximate to the image on the digital content platform. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer-implemented method for providing content that is contextually relevant to an image published on a digital content platform, the method comprising a service provider processing unit performing the steps of:
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(a) receiving an image published on a digital content platform; (b) receiving referrer data associated with a directing of an end-user device to the digital content platform with the image; (c) submitting the image and the referrer data to an image-content matching engine to (1) identify the context of the image and (2) identify contextually relevant content based on the context of the image and the referrer data; and (d) providing the contextually relevant content to the digital content platform for publication proximate to the image. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification