PROVIDING ONLINE CONTENT
First Claim
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1. A method for providing online content comprising:
- receiving, at a processing circuit, history data associated with a client identifier, the history data being indicative of one or more online events;
analyzing the history data to determine a number of times content regarding a category of subject matter was presented at a computing device corresponding to the client identifier;
analyzing the history data to determine a number of times the content regarding the category of subject matter was clicked at the computing device;
determining, by the processing circuit, a likelihood value that is based in part on the number of times the content was presented and is based in part on the number of times the content was clicked, the likelihood value representing a likelihood of a user of the computing device performing an action in response to being presented with an advertisement related to the category of the subject matter; and
providing the advertisement for display at the computing device based in part on the likelihood value.
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Abstract
Systems and methods for providing online content include determining the likelihood of an online event occurring regarding the content. A likelihood value may be generated by analyzing history data indicative of one or more online events to identify content presentations and content interactions. Content presentations and content interactions may be grouped by topical category, in some implementations.
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Citations
20 Claims
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1. A method for providing online content comprising:
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receiving, at a processing circuit, history data associated with a client identifier, the history data being indicative of one or more online events; analyzing the history data to determine a number of times content regarding a category of subject matter was presented at a computing device corresponding to the client identifier; analyzing the history data to determine a number of times the content regarding the category of subject matter was clicked at the computing device; determining, by the processing circuit, a likelihood value that is based in part on the number of times the content was presented and is based in part on the number of times the content was clicked, the likelihood value representing a likelihood of a user of the computing device performing an action in response to being presented with an advertisement related to the category of the subject matter; and providing the advertisement for display at the computing device based in part on the likelihood value. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for providing online content comprising a processing circuit operable to:
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receive history data associated with a client identifier, the history data being indicative of one or more online events; analyze the history data to determine a number of times content regarding a category of subject matter was presented at a computing device corresponding to the client identifier; analyze the history data to determine a number of times the content regarding the category of subject matter was clicked at the computing device; determine a likelihood value that is based in part on the number of times the content was presented and is based in part on the number of times the content was clicked, the likelihood value representing a likelihood of a user of the computing device performing an action in response to being presented with an advertisement related to the category of the subject matter; and provide the advertisement for display at the computing device based in part on the likelihood value. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer-readable storage medium having machine instructions stored therein, the instructions being executable by a processor to cause the processor to perform operations comprising:
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receiving history data associated with a client identifier, the history data being indicative of one or more online events; analyzing the history data to determine a number of times content regarding a category of subject matter was presented at a computing device corresponding to the client identifier; analyzing the history data to determine a number of times the content regarding the category of subject matter was clicked at the computing device; determining a likelihood value that is based in part on the number of times the content was presented and is based in part on the number of times the content was clicked, the likelihood value representing a likelihood of a user of the computing device performing an action in response to being presented with an advertisement related to the category of the subject matter; and providing the advertisement for display at the computing device based in part on the likelihood value. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification