MOBILE-2-WEB RETARGETING
First Claim
Patent Images
1. A method, comprising:
- receiving, by an advertising server having a memory component for storing computer-executable instructions and a processor for accessing the memory component and for performing the method, a bid request to display an advertisement to a user in an advertising section of a webpage, the bid request including an internet protocol (“
IP”
) address associated with the user;
identifying, by the advertising server, a user profile associated with the user, wherein the identified user profile includes at least one IP address that matches the IP address included in the bid request;
determining, by the advertising server, an advertisement to display to the user, the determination based at least in part on a user preference included in the user profile.
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Accused Products
Abstract
Among other disclosed subject matter, a computer-implemented method for providing audience targeting for advertisements is disclosed. The method includes receiving a bid request to display an advertisement to a user in an advertising section of a webpage, where the bid request includes an internet protocol (“IP”) address associated with the user. The method includes identifying a user profile associated with the user, where the identified user profile includes at least one IP address that matches the IP address included in the bid request. The method includes determining an advertisement to display to the user, the determination based at least in part on a user preference included in the user profile.
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Citations
30 Claims
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1. A method, comprising:
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receiving, by an advertising server having a memory component for storing computer-executable instructions and a processor for accessing the memory component and for performing the method, a bid request to display an advertisement to a user in an advertising section of a webpage, the bid request including an internet protocol (“
IP”
) address associated with the user;identifying, by the advertising server, a user profile associated with the user, wherein the identified user profile includes at least one IP address that matches the IP address included in the bid request; determining, by the advertising server, an advertisement to display to the user, the determination based at least in part on a user preference included in the user profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method, comprising:
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accessing, by a computing device having a memory component for storing computer-executable instructions and a processor for accessing the memory component and for performing the method, a webpage by a user through the computing device, the webpage including an advertising section for display of a given advertisement in the webpage; sending, by the computing device, information for a bid request for display of an advertisement in the advertising section of the webpage, the information sent as a communication over a network, the communication including an internet protocol (“
IP”
) address associated with the computing device;receiving, by the computing device, the advertisement to display to the user in the advertising section of the webpage, the received advertisement determined at least in part on a user preference included a user profile, the user profile being associated with the user, wherein the user profile of the user includes at least one IP address that matches the IP address included in the communication. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A system, comprising:
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at least one memory storing computer-executable instructions; and at least one processor configured to access the at least one memory and execute the computer-executable instructions to perform a set of acts, the acts including; receiving a bid request to display an advertisement to a user in an advertising section of a webpage, the bid request including an inter protocol (“
IP”
) address associated with the user;identifying a user profile associated with the user, wherein the identified user profile includes at least one IP address that matches the IP address included in the bid request; determining an advertisement to display to the user, the determination based at least in part on a user preference included the user profile. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25)
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26. A system, comprising:
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a means for receiving a bid request to display an advertisement to a user in an advertising section of a webpage, the bid request including an inter protocol (“
IP”
) address associated with the user;a means for identifying a user profile associated with the user, wherein the identified user profile includes at least one IP address that matches the IP address included in the bid request; a means for determining an advertisement to display to the user, the determination based at least in part on a user preference included the user profile. - View Dependent Claims (27, 28, 29, 30)
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Specification