METHODS AND SYSTEMS FOR INTERFACING E-COMMERCE PLATFORMS WITH BRICK AND MORTAR PRESENCES

• US 20130325612A1
• Filed: 06/04/2013
• Published: 12/05/2013
• Est. Priority Date: 06/04/2012
• Status: Abandoned Application

• Current Assignee: Weblinc Corporation (VTEX (Cayman Islands))
• Original Assignee: Weblinc, LLC (VTEX (Cayman Islands))
• Inventors: SOMMERVILLE, Andrew, NOVIK, Pavel, BAKER, Daniel, BIGLER, Eric, HILL, Darren, VAN ARSDALE, James
• Application Number:
  US13/909,581
• Publication Number:
  US 20130325612A1
• Time in Patent Office: Days
• US Class Current: 705/14.57
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0259 based on store location

Abstract

A method of integrating a retailer'"'"'s E-Commerce and Point of Sale presences is described. A database of shopper profiles is populated by a first server. The shopper profiles correspond to a plurality of shoppers. Each shopper profile corresponds to one or more shoppers accessing the retailer'"'"'s E-Commerce presence over a first network. A geolocation of a first mobile device having an application that is associated with the retailer is identified. The mobile device is associated with a first shopper from the plurality of shoppers. A second server determines that the first shopper is geographically proximate to a brick and mortar presence associated with the retailer based on the identified geolocation. A promotion for the first customer redeemable while the first customer is at the retailer'"'"'s brick and mortar presence is selected. A third server transmits the selected promotion to the mobile device of the first customer over a second network.

Claims

1. A method of integrating a retailer'"'"'s E-Commerce and Point of Sale presences, the method comprising:

populating, by a first server, a database of shopper profiles corresponding to a plurality of shoppers, each shopper profile corresponding to one or more shoppers accessing the retailer'"'"'s E-Commerce presence over a first network;

identifying a geolocation of a first mobile device having an application that is associated with the retailer, the mobile device associated with a first shopper from the plurality of shoppers;

determining, by a second server, that the first shopper is geographically proximate to a brick and mortar presence associated with the retailer based on the identified geolocation; and

selecting a promotion for the first customer redeemable while the first customer is at the retailer'"'"'s brick and mortar presence, wherein the promotion is selected based on in-store inventory; and

transmitting, by a third server, the selected promotion to the mobile device of the first customer over a second network.

2. The method of claim 1, wherein the first network and the second network are the Internet

3. The method of claim 1, wherein at least two of the first server, the second server and the third server are the same server.

4. The method of claim 1, wherein the promotion is selected based on an in-store inventory of the brick and mortar presence.