Interactive Advertising Based On License Plate Recognition
First Claim
1. A method comprising:
- determining a demographic attribute associated with a likely occupant of a moving vehicle based at least in part on a license plate recognition instance associated with the moving vehicle;
selecting an amount of interactive media content for presentation to the likely occupant based at least in part on the determined demographic attribute; and
receiving a response to the interactive media content indicating a recognition of the interactive media content and an identity of the likely occupant.
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Accused Products
Abstract
Systems and methods to determine a demographic attribute of a likely occupant of a passing vehicle based on a license plate number and present interactive media content to the likely occupant are presented. Interactive media content targeted to the likely occupant of the passing vehicle is selected based on the demographic attribute. In some embodiments, the selected media content is presented within view of the likely occupant of the vehicle. In some other embodiments, the selected media content is presented to the likely occupant via electronic message. The interactive media content includes an invitation to respond to the interactive media content electronically. A response to the interactive media content is received from a likely occupant of the vehicle. The response includes an indication that the occupant specifically recognized the interactive media content and an indication of the identity of the occupant.
52 Citations
20 Claims
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1. A method comprising:
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determining a demographic attribute associated with a likely occupant of a moving vehicle based at least in part on a license plate recognition instance associated with the moving vehicle; selecting an amount of interactive media content for presentation to the likely occupant based at least in part on the determined demographic attribute; and receiving a response to the interactive media content indicating a recognition of the interactive media content and an identity of the likely occupant. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A non-transitory, computer-readable medium, comprising:
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code for causing a computer to determine a demographic attribute associated with a likely occupant of a moving vehicle based at least in part on a license plate recognition instance associated with the moving vehicle; code for causing the computer to select an amount of interactive media content for presentation to the likely occupant based at least in part on the determined demographic attribute; and code for causing the computer to receive a response to the interactive media content indicating a recognition of the interactive media content and an identity of the likely occupant. - View Dependent Claims (16, 17)
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18. A License Plate Recognition (LPR) based interactive media presentation system comprising:
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a License Plate Recognition (LPR) module operable to determine a license plate number of a moving vehicle; a LPR based demography module operable to determine a demographic attribute of a likely occupant of the moving vehicle based at least in part on the license plate number; an interactive media content mapping module operable to determine an amount of interactive media content for presentation based at least in part on the determined demographic attribute; and an LPR based interactive media messaging module operable to receive a response to the interactive media content indicating a recognition of the interactive media content and an identity of the likely occupant. - View Dependent Claims (19, 20)
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Specification