Method and System for Engaging Real-Time-Human Interaction into Media Presented Online
First Claim
1. A computer-implemented method, comprising:
- transmitting social network application information, wherein the social network application information is transmitted by a computing-device and is used to provide a social network application interface on a social networking platform;
receiving information depicting interactions involving the social network application interface;
generating interaction data based on the received information, wherein the interaction data is generated by a computing device;
forecasting likelihoods of outcomes occurring in response to providing content through the social networking platform, wherein forecasting likelihoods is based on the generated interaction data;
deriving an interaction strategy for selectively providing the content, wherein the interaction strategy is based on the forecasted likelihoods; and
transmitting content information, wherein the content information includes information depicting the interaction strategy, wherein the content information is used to provide the content on the social networking platform, and in accordance with the interaction strategy.
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Abstract
This disclosure presents methods, systems, computer-readable media, for directing a communications campaign so as to exploit capabilities and information sources provided by social-networking. The techniques generally involve displaying a, tracking user interactions with the fan page, predicting user responsiveness to various types of communications, and selecting and targeting communications to users in a manner predicted to be most beneficial for the campaign. Users may be provided with an interactive application download which enables user web-browsing activities to be tracked in greater detail, and enables users to be selectively chosen to receive communications from an agent. User behavior is modeled and strategies for communicating with users are continuously evaluated for potential use based on the models.
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Citations
30 Claims
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1. A computer-implemented method, comprising:
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transmitting social network application information, wherein the social network application information is transmitted by a computing-device and is used to provide a social network application interface on a social networking platform; receiving information depicting interactions involving the social network application interface; generating interaction data based on the received information, wherein the interaction data is generated by a computing device; forecasting likelihoods of outcomes occurring in response to providing content through the social networking platform, wherein forecasting likelihoods is based on the generated interaction data; deriving an interaction strategy for selectively providing the content, wherein the interaction strategy is based on the forecasted likelihoods; and transmitting content information, wherein the content information includes information depicting the interaction strategy, wherein the content information is used to provide the content on the social networking platform, and in accordance with the interaction strategy. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A system, comprising:
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one or more processors; one or more non-transitory computer-readable storage mediums containing instructions configured to cause the one or more processors to perform operations including; transmitting social network application information, wherein the social network application information is used to provide a social network application interface on a social networking platform; receiving information depicting interactions involving the social network application interface; generating interaction data based on the received information, wherein the interaction data is generated by a computing device; forecasting likelihoods of outcomes occurring in response to providing content through the social networking platform, wherein forecasting likelihoods is based on the generated interaction data; deriving an interaction strategy for selectively providing the content, wherein the interaction strategy is based on the forecasted likelihoods; and transmitting content information, wherein the content information includes information depicting the interaction strategy, wherein the content information is used to provide the content on the social networking platform, and in accordance with the interaction strategy. - View Dependent Claims (20, 21, 22, 23, 24)
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25. A computer-program product, tangibly embodied in a machine-readable non-transitory storage medium, including instructions configured to cause a data processing apparatus to perform operations including:
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transmitting social network application information, wherein the social network application information is used to provide a social network application interface on a social networking platform; receiving information depicting interactions involving the social network application interface; generating interaction data based on the received information, wherein the interaction data is generated by a computing device; forecasting likelihoods of outcomes occurring in response to providing content through the social networking platform, wherein forecasting likelihoods is based on the generated interaction data; deriving an interaction strategy for selectively providing the content, wherein the interaction strategy is based on the forecasted likelihoods; and transmitting content information, wherein the content information includes information depicting the interaction strategy, wherein the content information is used to provide the content on the social networking platform, and in accordance with the interaction strategy. - View Dependent Claims (26, 27, 28, 29, 30)
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Specification