Optimizing Market Research Based on Mobile Respondent Behavior
First Claim
1. A method for conducting market research, said method comprising:
- receiving, from a mobile device associated with a mobile respondent, behavioral data relating to said mobile respondent; and
transmitting, to said mobile device, a market research application in response to receiving said behavioral data.
8 Assignments
0 Petitions
Accused Products
Abstract
Systems and method for conducting meaningful market research on respondents using mobile devices. Data relating to mobile respondent behavior is leveraged to initiate more effective market research applications such as surveys. Using a mobile respondent'"'"'s behavior, a market research enterprise initiates market research specifically related to that behavior. The market research applications may be transmitted to a mobile respondent using a number of different mechanisms such as push messages, text messages, SRS messages, emails, etc. Also, mobile respondents may download and install an application that allows them to quickly access the market research applications and transmit the market research data.
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Citations
70 Claims
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1. A method for conducting market research, said method comprising:
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receiving, from a mobile device associated with a mobile respondent, behavioral data relating to said mobile respondent; and transmitting, to said mobile device, a market research application in response to receiving said behavioral data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system configured for market research, said system comprising:
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at least one processor; and a memory coupled to the at least one processor, wherein the at least one processor is configured to; receive, from a mobile device associated with a mobile respondent, behavioral data relating to said mobile respondent; and transmit, to said mobile device, a market research application in response to receiving said behavioral data. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A method for conducting market research, said method comprising:
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transmitting, from a mobile device associated with a mobile respondent, behavioral data relating to said mobile respondent; and receiving, at said mobile device, a market research application in response to transmitting said behavioral data. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
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45. A system configured for market research, said system comprising:
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at least one processor; and a memory coupled to the at least one processor, wherein the at least one processor is configured to; transmit, from a mobile device associated with a mobile respondent, behavioral data relating to said mobile respondent; and receive, at said mobile device, a market research application in response to transmitting said behavioral data. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58)
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59. A market research method, said method comprising:
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identifying one or more mobile respondent behaviors of interest on which to conduct market research; providing instructions to initiate a market research application upon a determination that a mobile respondent exhibits said behavior of interest; and receiving market research data relating to said market research application. - View Dependent Claims (60, 61, 62, 63, 64)
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65. A system configured for market research, the system comprising:
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at least one processor; and a memory coupled to the at least one processor, wherein the at least one processor is configured to; identify one or more mobile respondent behaviors of interest on which to conduct market research; provide instructions to initiate a market research application upon a determination that a mobile respondent exhibits said behavior of interest; and receive market research data relating to said market research application. - View Dependent Claims (66, 67, 68, 69, 70)
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Specification