SYSTEMS AND METHODS TO PROCESS REFERRALS BETWEEN OFFER CAMPAIGNS

• US 20130332255A1
• Filed: 06/11/2013
• Published: 12/12/2013
• Est. Priority Date: 06/11/2012
• Status: Active Application

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa International Service Association (Visa, Inc.)
• Inventors: Carlson, Mark, Gallagher, Timothy
• Application Number:
  US13/915,076
• Publication Number:
  US 20130332255A1
• Time in Patent Office: Days
• US Class Current: 705/14.27
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems

Abstract

In one aspect, a computing apparatus is configured with a mechanism to automate and regulate referrals across multiple programs, such as offer campaigns, loyalty programs, coupon programs, etc. The specification of a first program is configured with the identification of referral opportunities that correspond to activities of users in the first program. A set of selection criteria can be used to select a subset of users engaging in the respective activities. The subset of users is provided with the offer from the second program. If a user accepts the offer, the data about the user in the first program is used to automate the enrollment of the user in the second program. The second program may be configured with referral configuration parameters to match with the referral opportunities provided by other programs, if the second program is also hosted on the computing apparatus.

Claims

1. A computing apparatus having at least one processor and memory storing instructions configure to instruct the at least one processor to perform operations, the computing apparatus comprising:

a transaction handler configured to process payment transactions in a payment processing network;

a data warehouse configured to store transaction data recording the payment transactions processed via the transaction handler and further store a set of event records linked via prerequisite conditions to define a first loyalty program, wherein an event record in the set of the event records identifies an action,

an event in the first loyalty program, the action to be performed for the user in the first loyalty program in response to the event occurring for a user enrolled in the first loyalty program and occurring in according with the prerequisite conditions linking the set of event records, and

a referral configuration identifying a set of screening conditions for a second loyalty program;

a rule engine coupled to the data warehouse to determine, in response to the event occurring for the user enrolled in the first loyalty program and in accordance with the prerequisite conditions linking the set of event records, whether the user satisfies the set of screening conditions;

a message broker configured to generate, in response to a determination that the user satisfies the set of screening conditions, a message providing an offer to enroll the user in the second loyalty program; and

a media controller configured to transmit the message providing the offer to enroll the user in the second loyalty program in real time with processing of the event, wherein the event comprises a payment transaction made using a consumer account of the user and processed via the transaction handler.

2. The computing apparatus of claim 1, wherein the first loyalty program is associated with a first merchant;

and the second loyalty program is associated with a second merchant different from the first merchant.

3. The computing apparatus of claim 2, wherein the event comprises the payment transaction between the user and the first merchant.

4. The computing apparatus of claim 2, wherein the event comprises the payment transaction between the user and the second merchant;

and the event record is generated after receiving the referral configuration from the second merchant.

5. The computing apparatus of claim 4, wherein at least a portion of the set of screening conditions is based on a transaction profile of the user generated based on the transaction data.

6. The computing apparatus of claim 5, wherein the offer prompts the user to enroll in the second loyalty program using enrollment data of the user in the first loyalty program.

7. The computing apparatus of claim 6, further comprising:

a portal configured to enroll, in response to the user accepting the offer, the user in the second loyalty program using the enrollment data of the user in the first loyalty program.

8. The computing apparatus of claim 7, wherein the second loyalty program is hosted on a remote computing system separated from the computing apparatus;

and the portal is configured to communicate with the remote computing system via an application programming interface to enroll the user.

9. The computing apparatus of claim 8, wherein the portal is configured to communicate, in response to the determination that the user satisfies the set of screening conditions, with the remote computing system to determine whether the user is enrolled in the second loyalty program.

10. The computing apparatus of claim 6, wherein the transaction handler is configured to charge, on behalf of the first merchant, the second merchant a referral fee in response to enrolling the user in the second loyalty program in accordance with the event record specified for the first loyalty program.

11. The computing apparatus of claim 6, wherein the second loyalty program is defined in the data warehouse via a separate set of event records linked via prerequisite conditions.

12. The computing apparatus of claim 11, wherein the rule engine is configured to match the referral configuration specified in the event record of the first loyalty program with a referral configuration specified in the second loyalty program to establish a referral link between the first loyalty program and the second loyalty program.

13. The computing apparatus of claim 12, wherein the rule engine is further configured to perform an action specified in an enrollment event record of the second loyalty program, in response to enrolling the user in the second loyalty program.

14. A computer-implemented method, comprising:

storing, in a computing apparatus, referral criteria data;

detecting, by the computing apparatus, an activity of a user in a first loyalty program;

in response to the detecting of the activity of the user, determining by the computing apparatus whether the user satisfies requirements of the referral criteria data based on an identification of the activity; and

communicating, by the computing apparatus, an offer from a second loyalty program to the user if the user satisfies the requirements.

15. The method of claim 14, further comprising:

receiving, by the computing apparatus, an input from the user to accept the offer;

generating enrollment data for the second loyalty program based on data of the user in the first loyalty program; and

communicating, by the computing apparatus, the enrollment data to the second loyalty program to enroll the user in the second loyalty program.

16. The method of claim 15, further comprising:

storing transaction data of the user, wherein the determining of whether the user satisfies the requirements of the referral criteria data is further based on the transaction data of the user.

17. The method of claim 16, wherein the activity of the user is detected via processing authorization of a transaction of the user;

the transaction satisfies requirements of an event specified in the first loyalty program; and

the offer is communicated to the user in parallel with the processing of the authorization of the transaction of the user.

18. The method of claim 17, further comprising:

storing, in the computing apparatus, selection criteria data in association with the second loyalty program, wherein the referral criteria data is stored in association with the first loyalty program; and

determining, by the computing apparatus, whether the user satisfies requirements of the selection criteria data, before the communicating of the offer to the user.

19. The method of claim 18, wherein the second loyalty program is hosted on a computing system separate from the computing apparatus.

20. A non-transitory computer-storage medium storing instructions configured to instruct a computing apparatus to at least:

store, in the computing apparatus, referral criteria data;

detect, by the computing apparatus, an activity of a user in a first loyalty program;

determine by the computing apparatus, in response to the detecting of the activity of the user, whether the user satisfies requirements of the referral criteria data based on an identification of the activity; and

communicate, by the computing apparatus, an offer from a second loyalty program to the user if the user satisfies the requirements.