METHOD AND APPARATUS FOR LOCATION-BASED ADVERTISEMENTS FOR DYNAMIC POINTS OF INTEREST

• US 20130332279A1
• Filed: 06/07/2012
• Published: 12/12/2013
• Est. Priority Date: 06/07/2012
• Status: Abandoned Application

• Current Assignee: Nokia Technologies Oy (Nokia Corporation)
• Original Assignee: Nokia Corporation
• Inventors: Aarnio, Ari Antero, Kuusela, Juha Harri Tapio, Takala, Roope Tapio, Itaranta, Janne Joonas
• Application Number:
  US13/491,048
• Publication Number:
  US 20130332279A1
• Time in Patent Office: Days
• US Class Current: 705/14.57
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

An approach is provided for advertising up-to-date information for dynamic points of interest. A point-of-interest platform causes, at least in part, an activation or a deactivation of at least one point-of-interest record. The point-of-interest platform then determines whether to cause, at least in part, a generation of the at least one point-of-interest record based, at least in part, on the activation or the deactivation.

Claims

1. A method comprising facilitating a processing of and/or processing (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:

an activation or a deactivation of at least one point-of-interest record; and

at least one determination of whether to cause, at least in part, a generation of the at least one point-of-interest record based, at least in part, on the activation or the deactivation.

2. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

at least one determination of one or more rules for the activation or the deactivation of the at least one point-of-interest record; and

a processing of the one or more rules to cause, at least in part, the generation of the at least one point-of-interest record.

3. A method of claim 2, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

at least one determination of at least one request for the at least one point-of-interest record from one or more devices; and

at least one determination of contextual information associated with the one or more devices, one or more points of interest associated with the at least one point-of-interest record, or a combination thereof,

wherein the one or more rules, the processing of the one or more rules, or a combination thereof is further based, at least in part, on the contextual information.

4. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

an association of the one or more rules with the at least one point-of-interest record,

wherein the association is specified as at least one field of the at least one point-of-interest record, as metadata associated with the at least one point-of-interest record, or a combination thereof.

5. A method of claim 1, wherein the one or more rules specify the activation or the deactivation of the at least one point-of-interest record based, at least in part, on one or more temporal parameters, one or more location parameters, one or more environmental parameters, or a combination thereof.

6. A method of claim 5, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

at least one determination of a current state, a predicted state, or a combination thereof of the one or more temporal parameters, the one or more location parameters, the one or more environmental parameters, or a combination thereof,

wherein the processing of the one or more rules, the activation, the deactivation, or a combination thereof is based, at least in part, on the current state, the predicted state, or a combination thereof.

7. A method of claim 5, wherein the one or more temporal parameters include, at least in part, one or more operating times, one or more availability times, one or more reservation times, or a combination thereof.

8. A method of claim 6, wherein the one or more location parameters include, at least in part, one or more locations, one or more routes presenting the at least one point-of-interest record, one or more predefined locations, or a combination thereof.

9. A method of claim 3, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

at least one determination of one or more rendering characteristics associated with the generation of the at least one point-of-interest record based, at least in part, on the contextual information, the one or more rules, user input, or a combination thereof.

10. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

at least one determination of one or more subscribing user devices associated with the at least one point-of-interest record; and

a transmission of one or more messages associated with the activation or the deactivation of the at least one point-of-interest record to the one or more subscribing user devices.

11. An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

cause, at least in part, an activation or a deactivation of at least one point-of-interest record; and

determine whether to cause, at least in part, a generation of the at least one point-of-interest record based, at least in part, on the activation or the deactivation.

12. An apparatus of claim 11, wherein the apparatus is further caused to:

determine one or more rules for the activation or the deactivation of the at least one point-of-interest record; and

process and/or facilitate a processing of the one or more rules to cause, at least in part, the generation of the at least one point-of-interest record.

13. An apparatus of claim 12, wherein the apparatus is further caused to:

determine at least one request for the at least one point-of-interest record from one or more devices; and

determine contextual information associated with the one or more devices, one or more points of interest associated with the at least one point-of-interest record, or a combination thereof,

wherein the one or more rules, the processing of the one or more rules, or a combination thereof is further based, at least in part, on the contextual information.

14. An apparatus of claim 11, wherein the apparatus is further caused to:

cause, at least in part, an association of the one or more rules with the at least one point-of-interest record,

wherein the association is specified as at least one field of the at least one point-of-interest record, as metadata associated with the at least one point-of-interest record, or a combination thereof.

15. An apparatus of claim 11, wherein the one or more rules specify the activation or the deactivation of the at least one point-of-interest record based, at least in part, on one or more temporal parameters, one or more location parameters, one or more environmental parameters, or a combination thereof.

16. An apparatus of claim 15, wherein the apparatus is further caused to:

determine a current state, a predicted state, or a combination thereof of the one or more temporal parameters, the one or more location parameters, the one or more environmental parameters, or a combination thereof,

wherein the processing of the one or more rules, the activation, the deactivation, or a combination thereof is based, at least in part, on the current state, the predicted state, or a combination thereof.

17. An apparatus of claim 15, wherein the one or more temporal parameters include, at least in part, one or more operating times, one or more availability times, one or more reservation times, or a combination thereof.

18. An apparatus of claim 16, wherein the one or more location parameters include, at least in part, one or more locations, one or more routes presenting the at least one point-of-interest record, one or more predefined locations, or a combination thereof.

19. An apparatus of claim 11, wherein the apparatus is further caused to:

determine an input from one or more vendors for specifying the one or more rules, the at least one point-of-interest record, or a combination thereof.

20. An apparatus of claim 11, wherein the apparatus is further caused to:

determine one or more subscribing user devices associated with the at least one point-of-interest record; and

cause, at least in part, a transmission of one or more messages associated with the activation or the deactivation of the at least one point-of-interest record to the one or more subscribing user devices.

21-50. -50. (canceled)