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METHOD FOR NOTIFYING A SENDER OF A GIFTING EVENT

  • US 20130332307A1
  • Filed: 11/21/2012
  • Published: 12/12/2013
  • Est. Priority Date: 11/21/2011
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • within a set of communications from a set of users of a social networking system and directed to a recipient from within the social networking system, identifying indicators of a gift-appropriate event of the recipient;

    selecting a sender, outside the set of users, based on a determined relationship between the sender and the recipient;

    selecting a gift for the recipient in response to a threshold number of communications with an identified indicator of the gift-appropriate event;

    transmitting an electronic notification to the sender, the electronic notification comprising a recommendation for the selected gift for the recipient; and

    modifying the recommendation in response to an update event following transmission of the electronic notification to the sender and prior to purchase of the gift, by the sender, for the recipient.

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