ADVERTISEMENT INCENTIVIZED GAMES

• US 20130339111A1
• Filed: 06/15/2012
• Published: 12/19/2013
• Est. Priority Date: 06/15/2012
• Status: Abandoned Application

• Current Assignee: Imanuel Ross, Lydia Ross
• Original Assignee: Imanuel Ross, Lydia Ross
• Inventors: Ross, Imanuel, Ross, Lydia
• Application Number:
  US13/524,601
• Publication Number:
  US 20130339111A1
• Time in Patent Office: Days
• US Class Current: 705/14.12
• CPC Class Codes: A63F 13/533 for prompting the player, e.g. by displaying a game menu
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/63 by the player, e.g. authoring using a level editor
• CPC Class Codes: A63F 2300/209 characterized by low level software layer, relating to hardware management, e.g. Operating System, Application Programming Interface
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/575 for trading virtual items
• CPC Class Codes: A63F 2300/8064 Quiz
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Disclosed are computer-implemented methods and systems for advertisement of products or services within electronic games, such as brain fitness games, games of skill, or development games. In general, these methods and systems enable incorporation of advertisement images or videos as a background and/or as a major subject of the electronic games. In an example, the method may comprise receiving a user request to initiate the electronic game for a user, providing a graphical interface of the electronic game, and providing, within the graphical interface, one or more graphical objects representing the product. The graphical objects may constitute at least one subject of the electronic game or be a background image or video.

Claims

1. A computer-implemented method for advertising within an electronic game, the method comprising:

receiving a user request to initiate the electronic game for a user;

providing, in response to the user request, a graphical interface of the electronic game; and

providing, within the graphical interface, one or more graphical objects representing advertisement content, wherein the one or more graphical objects constituting at least one subject of the electronic game or a background.

2. The method of claim 1, further comprising receiving one or more inputs from the user, the one or more inputs represent actions performed by the user within the electronic game.

3. The method of claim 2, further comprising transforming, in response to the one or more inputs from the user, the one or more graphical objects.

4. The method of claim 2, wherein the one or more graphical objects are initially hidden, distorted, skewed, dispersed, or invisible to the user.

5. The method of claim 4, further comprising presenting, in response to the one or more inputs from the user, at least one part of the one or more graphical objects being initially hidden, distorted, skewed, dispersed, or invisible to the user.

6. The method of claim 2, further comprising providing, in response to the one or more inputs from the user, at least one additional graphical object representing the product.

7. The method of claim 1, wherein the at least one graphical object comprises at least one item of information identifying one or more of a product, a service, or a brand.

8. The method of claim 1, wherein the at least one graphical object comprises an image.

9. The method of claim 8, wherein the image is a background image for the graphical interface of the electronic game, wherein the graphical interface is a multi-layer graphical interface.

10. The method of claim 1, wherein the at least one graphical object comprises a video.

11. The method of claim 1, wherein the electronic game comprises one or more of the following:

a game of skill, a brain fitness game, and a quiz game.

12. The method of claim 1, further comprising rewarding the user with virtual points for completing the electronic game.

13. The method of claim 12, wherein the rewarding is based on one or more of the following:

game performance, user skill improvement, game level, and game score.

14. The method of claim 1, further comprising rewarding the user with one or more of the following:

a social recognition title, a virtual badge, and a virtual emblem.

15. The method of claim 1, further comprising rewarding the user with one or more of the following:

a financial discount, a free of charge product, and a free of charge service.

16. The method of claim 1, further comprising enabling the user to redeem the virtual points.

17. The method of claim 16, wherein the redeeming of the virtual points comprises providing to the user one or more of the following:

a monetary reward, a non-monetary reward, virtual currency, a financial discount, a rebate, and at least a part of the product.

18. The method of claim 1, further comprising enabling the user to spend or transfer the virtual points to a third party, wherein the third party comprises one or more of the following:

a merchant, a third party website, a social media site, a charity, and an online store.

19. The method of claim 1, further comprising aggregating advertisement campaign metrics.

20. The method of claim 19, wherein the advertisement campaign metrics comprise engagement metrics.

21. The method of claim 19, wherein the advertisement campaign metrics comprise brand lift metrics.

22. The method of claim 19, wherein the advertisement campaign metrics comprise cost-per-impression metrics or cost-per-engagement metrics.

23. The method of claim 19, wherein the advertisement campaign metrics comprise cost-per-action metrics.

24. The method of claim 19, wherein the advertisement campaign metrics comprise cost-per-play or cost-per-click metrics.

25. The method of claim 19, wherein the advertisement campaign metrics comprise gaming analytics and heat maps representing advertisement attention and interactivity metrics.

26. The method of claim 1, further comprising enabling advertisers to bid on desired advertisement placement and/or desired targeted audiences.

27. The method of claim 26, further comprising enabling the advertisers to select one or more targeting campaigns.

28. The method of claim 26, further comprising enabling the advertisers to select one or more third party websites and/or software applications to embed software widget, the software widget is configured to enable the user to play the electronic game via the third party website, wherein the software applications is configured to enable the user to play the electronic game.

29. The method of claim 1, further comprising prompting the user to play an additional electronic game or participate in a sweepstake, draw or a survey.

30. The method of claim 1, further comprising prompting the user to share, rate, recommend, save or bookmark the one or, more electronic games and/or one or more advertisement contents.

31. The method of claim 30, further comprising aggregating user shares, ratings, saved and bookmarked electronic games and/or advertisement contents for marketing research purposes.

32. The method of claim 31, further comprising generating one or more recommendations to suggest the user to play one or more electronic games, wherein the one or more recommendations are generated based upon advertisement campaign metrics and/or aggregated user shares, ratings, saved and bookmarked electronic games and/or advertisement contents.

33. The method of claim 1, further comprising prompting the user to make a purchase of a product or service.

34. The method of claim 1, further comprising generating one or more software widgets to be embedded into a third party website, the software widget is configured to enable the user to play the electronic game via the third party website.

35. The method of claim 1, further comprising generating Application Programming Interface (API) codes, the API codes are configured to enable the user to play the electronic game and/or track their gaming activity, performance, and collected virtual points via the third party website or a software application.

36. The method of claim 1, further comprising enabling users and/or advertisers to upload, generate, and edit the one or more graphical objects.

37. A system for advertising within an electronic game, the system comprising:

a communication module configured to receive a user request to initiate the electronic game for a user;

a graphical interface module configured to provide, in response to the user request, a graphical interface of the electronic game; and

an advertisement module configured to provide, within the graphical interface, one or more graphical objects representing advertisement content, wherein the one or more graphical objects constituting at least one subject of the electronic game or a background.

38. The system of claim 37, wherein the communication module is further configured to receive one or more inputs from the user, the one or more inputs represent actions performed by the user within the electronic game.

39. The system of claim 38, wherein the advertisement module is further configured to transform the one or more graphical objects, in response to the one or more inputs from the user.

40. The system of claim 38, wherein the one or more graphical objects are initially hidden, distorted, skewed, dispersed, or invisible to the user;

and wherein the advertisement module is further configured to present, in response to the one or more inputs from the user, at least one part of the one or more graphical objects being previously initially hidden, distorted, skewed, dispersed, or invisible to the user.

41. The system of claim 38, wherein the advertisement module is further configured to provide, in response to the one or more inputs from the user, at least one additional graphical object representing the product.

42. The system of claim 37, further comprising a rewarding module configured to reward the user with virtual points for playing the electronic game.

43. The system of claim 37, further comprising an aggregation module configured to aggregate advertisement campaign metrics.

44. A processor-readable medium having instructions stored thereon, which when executed by one or more processors, cause the one or more processors to:

receive a user request to initiate the electronic game for a user;

provide, in response to the user request, a graphical interface of the electronic game; and

provide, within the graphical interface, one or more graphical objects representing advertising content, wherein the one or more graphical objects constituting at least one subject of the electronic game or a background.