Method and Apparatus for Selecting an Advertisement for Display on a Digital Sign According to an Approaching Object
First Claim
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1. A method for selecting when to display one of a plurality of advertisements on a digital sign, comprising:
- gathering video analytics data from a plurality of objects that pass by a sensor;
analyzing the gathered video analytics data to determine a type for each of the objects;
training advertising models based on the determined types; and
selecting an advertisement from a plurality of advertisements for display on the digital sign based on the trained advertising models.
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Abstract
Selecting when to display one of a plurality of advertisements on a digital sign. An embodiment of the invention gathers video analytics data from a plurality of objects that pass by a sensor, and analyze the gathered video analytics data to determine a type for each of the objects. The embodiment then trains advertising models based on the determined types and selects an advertisement from a plurality of advertisements for display on the digital sign based on the trained advertising models.
71 Citations
28 Claims
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1. A method for selecting when to display one of a plurality of advertisements on a digital sign, comprising:
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gathering video analytics data from a plurality of objects that pass by a sensor; analyzing the gathered video analytics data to determine a type for each of the objects; training advertising models based on the determined types; and selecting an advertisement from a plurality of advertisements for display on the digital sign based on the trained advertising models. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. (canceled)
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10. A digital advertising system, comprising:
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an input to receive a plurality of digital advertisements; an output via which to transmit the digital advertisements for display on a digital sign module; a data mining module to couple to the digital sign module to retrieve video analytics data relating to a plurality of objects that pass by a sensor and generate trained advertising models based on the video analytics data according to a data mining algorithm; and a content management system module coupled to the data mining module to receive the trained advertising models, and to the input to receive the plurality of digital advertisements, the content management system to generate and transmit to the digital sign module a subset of the plurality of advertisements for display based on the trained advertising models and the plurality of digital advertisements. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 20)
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19. (canceled)
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21. At least one machine readable medium comprising a plurality of instructions that in response to being executed on a computing device, cause the computing device to:
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gather video analytics data from a plurality of objects that pass by a sensor; analyze the gathered video analytics data to determine a type for each of the objects; train advertising models based on the determined types; and
select an advertisement from a plurality of advertisements for display on the digital sign based on the trained advertising models. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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28. (canceled)
Specification