PERSONALIZED SEARCH ENGINE RESULTS

• US 20130339334A1
• Filed: 10/19/2012
• Published: 12/19/2013
• Est. Priority Date: 06/15/2012
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Clark, Lee Dicks, Nesbit, Nathan Eldon, Deakins, Jason, Brown, Jared, Lin, Sherry Pei-Chen, Wong, Houston, Kirk, Elliot William, Cunningham, Joanne, Gopalkrishnan, Prateep
• Application Number:
  US13/656,481
• Publication Number:
  US 20130339334A1
• Time in Patent Office: Days
• US Class Current: 707/706
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering

Abstract

A user can selectively customize what data is provided to a search engine to influence a degree of personalization of search results. Personalized search engine results can thereby be provided to one or more applications on a client device, such as a mobile phone. The data provided to the search engine can include any of a variety of user preferences stored on the client device (e.g., music, music ratings, search queries, search results selected, etc.), or other user information, such as current location or the location of the user when applications were downloaded. Social networking websites can also be used for supplying data to the search engine.

Claims

1. A method of personalizing a search performed by a search engine, comprising:

receiving, on a client device, user selections to customize what data can be used by a search engine to personalize search results to the client device;

storing the user selections so that the user can change the stored user selections of what data can be used by the search engine; and

in response to the user selections, transmitting information associated with the user selections to the search engine for personalizing the search results.

2. The method of claim 1, wherein transmitting information includes transmitting one or more tokens to the search engine, the one or more tokens providing information needed to access the data.

3. The method of claim 2, further including receiving from the search engine a database key used to access the one or more tokens.

4. The method of claim 3, further including receiving a search request from a user, and transmitting the database key, together with the search request, to the search engine.

5. The method of claim 2, wherein the token includes an anonymous identifier that can be used to access data across multiple platforms.

6. The method of claim 1, wherein the data includes data from a third-party social networking website.

7. The method of claim 1, wherein the data includes one or more of the following:

what applications were added or removed on the client device;

location information of the client device when applications were downloaded;

music stored on the client device;

or actions taken by the client device on received search results.

8. The method of claim 1, wherein the data is associated with applications or services other than the search engine.

9. The method of claim 1, the transmitting information occurs separate from and before a search request is made by a user.

10. The method of claim 1, wherein personalizing search results means providing different results to different users making a same search request.

11. The method of claim 1, further including transmitting data associated with applications, other than a search application, to the server computer to be used as search parameters.

12. The method of claim 1, wherein storing the user selections includes storing the user selections in a memory on the client device.

13. The method of claim 1, wherein receiving user selections includes accessing a search personalization options application, which is accessible from two or more applications, on the client device, and displaying a page with user selectable criteria.

14. The method of claim 1, further including using a unique user identification, which is used across platforms other than the client device,

15. A computer-readable storage storing instructions thereon for executing a method of personalizing a search, the method comprising:

from a client device, transmitting tokens, associated with user selections of personalization options, to a search engine;

receiving a database key from the search engine and storing the database key on the client device;

receiving, on the client device, a search request for a search to be made by the search engine;

transmitting the search request together with the database key to the search engine.

16. The method of claim 15, further including storing the tokens using a server computer associated with the search engine, the tokens being accessible using the database key.

17. The method of claim 15, further including receiving the search request together with the database key, accessing the tokens using the database key, using the tokens to access data associated with the client device, and searching using the search request and the accessed data to personalize results.

18. The method of claim 15, further including receiving, on the client device, and, and, in response to the search request, search results that are personalized using data obtained from applications, other than a search application, stored on the client device.

19. A system for personalizing a search performed by a search engine, comprising:

an identity manager for transmitting one or more tokens to a search engine, the tokens associated with personalization options selected by a user;

storage in communication with the identity manager, the storage containing a database key received by the identity manager from the search engine; and

a search application for interfacing to the search engine, the search application for receiving a search request from the user and submitting the search request to the search engine, together with the database key retrieved from the storage.

20. The system of claim 19, wherein the token includes an anonymous identifier that can be used to access data across multiple platforms.