Modular and Scalable Interactive Video Player

• US 20130339857A1
• Filed: 06/17/2013
• Published: 12/19/2013
• Est. Priority Date: 06/15/2012
• Status: Abandoned Application

• Current Assignee: The Mad Video, Inc. (MuchoMove Digital Advertising SL)
• Original Assignee: The Mad Video, Inc. (MuchoMove Digital Advertising SL)
• Inventors: Garcia Bailo, Koldo, Medina Beltran de Otalora, Raul, Bermejo Fernandez, Ludo
• Application Number:
  US13/919,804
• Publication Number:
  US 20130339857A1
• Time in Patent Office: Days
• US Class Current: 715/723
• CPC Class Codes: G06F 3/04812 Interaction techniques based on cursor appearance or behaviour, e.g. being affected by the presence of displayed objects
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G11B 27/105 of operating discs
• CPC Class Codes: H04N 21/85406 involving a specific file format, e.g. MP4 format
• CPC Class Codes: H04N 21/8545 for generating interactive applications
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

Interactive videos are displayed to a user by adding annotations to a non-interactive video. During video playback, hotspots are displayed on a portion of the video that a viewer interacts with to access annotations relating to the hotspot. The hotspot indicates an element or object of the video that are interactable by the user. The annotation data and hotspot information is separately stored from the underlying video, enabling the annotation and hotspot information to be modified without editing the underlying video, and enabling the annotation to be accessed from a separate system from the location of the video. In this way, viewers can obtain additional data about any element, including, but not limited to, people, products, and places, appearing within the video at any moment, simply by clicking on a hotspot relating to these elements.

Claims

1. A method for providing an interactive video to a user, the method comprising:

playing a non-interactive video in an interactive video player container and displaying the playing video to a user;

accessing annotation data associated with the non-interactive video;

responsive to the playing non-interactive video reaching a time in the playing video associated with a begin time of the annotation data, displaying an interactable element describing the annotation data on a portion of the playing video;

receiving a user interaction with the interactable element;

in response to receiving the user interaction with the interactable element, displaying a second interactable element describing the annotation data on at least a portion of the playing video;

responsive to the playing non-interactive video reaching another time in the playing video associated with an end time of the annotation data, removing the interactable element from the portion of the playing video.

2. The method of claim 1 wherein the interactive video player container is retrieved from a webpage on a website.

3. The method of claim 2, further comprising transmitting event data reflecting the user interaction to the website in response to receiving the user interaction with the interactable element.

4. The method of claim 3, further comprising receiving an updated webpage generated by the website after transmitting event data to the website.

5. The method of claim 2, further comprising receiving, from the website, event data associated with user interaction at the website;

and modifying the displayed interactable element based on the event data.

6. The method of claim 2, further comprising receiving, from the website, event data associated with user interaction at the website;

and modifying the playing of the non-interactive video based on the event data.

7. The method of claim 1 wherein the annotation data is stored separately from the non-interactive video.

8. The method of claim 1, wherein the second interactable element provides additional detail regarding the annotation data.

9. The method of claim 1, wherein displaying the second interactable element comprises accessing a network address to retrieve additional data associated with the annotation data and the second interactable element includes the additional data.

10. The method of claim 9, wherein the additional data consists of one of:

social networking information, map information, product information, advertising information, and any combination thereof

11. The method of claim 1, wherein the annotation data includes a plurality of hotspots each associated with a start time and stop time in the non-interactive video and therein displaying the annotation data comprises displaying the hotspots with a start time prior to a current time of the playing non-interactive video and a stop time after the current time of the playing non-interactive video.

12. The method of claim 11, wherein each of the plurality of hotspots is associated with at least one spatial location in the non-interactive video.

13. The method of claim 1, wherein the playing video is paused while the second interactable element is displayed.

14. A system for providing an interactive video to a user, the system comprising:

a processor configured for executing instructions;

instructions executable on the processor, which when executed cause the processor to;

play a non-interactive video in an interactive video player container and displaying the playing video to a user;

access annotation data associated with the non-interactive video;

responsive to the playing non-interactive video reaching a time in the playing video associated with a begin time of the annotation data, display an interactable element describing the annotation data on a portion of the playing video;

receive a user interaction with the interactable element;

in response to receiving the user interaction with the interactable element, display a second interactable element describing the annotation data on at least a portion of the playing video;

responsive to the playing non-interactive video reaching another time in the playing video associated with an end time of the annotation data, remove the interactable element from the portion of the playing video.

15. The system of claim 14 wherein the interactive video player container is retrieved from a webpage on a website.

16. The system of claim 15, wherein the instructions further cause the processor to transmit event data reflecting the user interaction to the website in response to receiving the user interaction with the interactable element.

17. The system of claim 16, wherein the instructions further cause the processor to receive an updated webpage generated by the website after transmitting event data to the website.

18. The system of claim 15, wherein the instructions further cause the processor to receive, from the website, event data associated with user interaction at the website;

and modify the displayed interactable element based on the event data.

19. The system of claim 15, wherein the instructions further cause the processor to receive, from the website, event data associated with user interaction at the website;

and modify the playing of the non-interactive video based on the event data.

20. The system of claim 14 wherein the annotation data is stored separately from the non-interactive video.

21. The system of claim 14, wherein the second interactable element provides additional detail regarding the annotation data.

22. The system of claim 14, wherein displaying the second interactable element comprises accessing a network address to retrieve additional data associated with the annotation data and the second interactable element includes the additional data.

23. The system of claim 22, wherein the additional data consists of one of:

social networking information, map information, product information, advertising information, and any combination thereof.

24. The system of claim 14, wherein the annotation data includes a plurality of hotspots each associated with a start time and stop time in the non-interactive video and therein displaying the annotation data comprises displaying the hotspots with a start time prior to a current time of the playing non-interactive video and a stop time after the current time of the playing non-interactive video.

25. The system of claim 24, wherein each of the plurality of hotspots is associated with at least one spatial location in the non-interactive video.

26. The system of claim 14, wherein the playing video is paused while the second interactable element is displayed.