GEOGRAPHICALLY-ORIENTED PROFILE-BASED OBJECT ASSISTANCE

• US 20130346189A1
• Filed: 06/24/2013
• Published: 12/26/2013
• Est. Priority Date: 06/26/2012
• Status: Abandoned Application

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Isaacs, Charlie
• Application Number:
  US13/924,779
• Publication Number:
  US 20130346189A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

The technology disclosed relates to connecting a user'"'"'s location via a location mediation server with indications of interest in products and product groups and in real time. An application executing on a user'"'"'s mobile computing device supplies a location. The location mediation server works with the application, using various allocations of effort, to match current locations to sales environments that set the product(s) of interest and, in some implementations, to product exemplars outside sales environments.

Claims

1. A method of automatically anticipating and responding to a customer'"'"'s needs given an indication of interest in a product, including:

receiving an electronic record of a customer'"'"'s interest in a product;

assigning the product of interest to a product group;

building a digital record of the customer'"'"'s interest in the product and efforts to become informed about the product and the product group;

recognizing from the location of a portable device when the customer is approaching or located within a sales environment in which the product is for sale;

providing alerts to the customer indicating opportunities within the sales environment to learn more about at least the product;

identifying one or more exemplars of the product; and

utilizing a location trigger from the location of a portable device to recognize when the customer has an opportunity to interact with at least one of the product exemplars, responsively providing an alert to the customer indicating an opportunity to interact with the product exemplar.

2. The method of claim 1, further including receiving a customer opt-in and specification of how much information to receive regarding the product and product exemplars.

3. The method of claim 1, further including determining the location of the portable device based on a check-in between the portable device and a device at the sales environment.

4. The method of claim 1, further including determining the location of the portable device based on a peer-to-peer communication between the portable device and a device at the sales environment.

5. The method of claim 1, further including providing alerts to the customer that are

based on timing that takes into account how fast the customer is approaching the sales environment;

and

stored in a cache of sales environment-related information sent to the portable device.

6. The method of claim 1, further including receiving an indication of interest based on a customer friending a product-related social site and authorizing contact.

7. The method of claim 1, further including providing alerts to the customer based on timing that takes into account how fast the customer is approaching the product exemplar environment.

8. The method of claim 1, further including providing alerts to sales staff within a product exemplar environment that inform them of the presence of the customer.

9. The method of claim 1, further including providing alerts to the customer that incentivize the customer to purchase the product exemplar.

10. The method of claim 1, further including providing alerts to the customer that indicate the modality of the possible interaction between the customer and the product exemplar, wherein the modality is at least one of sight, touch, hearing and speaking.

11. A method of automatically anticipating and responding to a customer'"'"'s needs given an indication of a purchase of a product, including:

receiving an electronic record of a customer purchasing a product;

identifying compatible products and building a digital record of the purchase and the compatible products;

recognizing from the location of a portable device when the customer is located within a sales environment in which one or more of the compatible products are for sale; and

providing alerts to the customer indicating opportunities within the sales environment to learn more about at least one of the compatible products.

12. The method of claim 11, further including receiving a customer opt-in and specification of how much information to receive regarding compatible products.

13. The method of claim 11, further including determining the location of the portable device based on a check-in between the portable device and a device at the sales environment.

14. The method of claim 11, further including determining the location of the portable device based on a peer-to-peer communication between the portable device and a device at the sales environment.

15. The method of claim 11, further including providing alerts to the customer based on timing that takes into account how fast the customer is approaching the sales environment.

16. The method of claim 11, further including providing alerts to the customer from a cache of sales environment-related information sent to the portable device.

17. A method of tracking a person'"'"'s engagement with a product over its sales cycle and the product lifecycle, including:

tracking efforts to engage a person using targeting objects with unique IDs;

linking the targeting objects to an identified person via a unique ID for the person;

when the person affirms interest in a target product, merging and transforming a plurality of targeting objects into a prospect object; and

when the person purchases the product, extending and transforming a target object that is a prospect object into a target object that is a purchase object that further includes a product instance identifier and purchase-related data.

18. The method of claim 17, wherein the targeting objects include a service object that is transformed and extended from a purchase object and further includes warranty information.

19. The method of claim 17, wherein the targeting objects include a share object that is transformed and extended from a purchase object and further includes tracking information related to sharing experiences with a purchased product.

20. The method of claim 17, wherein the tracking information from targeting objects preceding the purchase of a product is summarized as graph showing the sequence in which a person traversed the targeting objects.