METHOD FOR IN-STORE COMPETITION WITH INTERNET SALES PRICING
First Claim
1. A method for enabling a merchant to compete with online retailers for a sale of a product using counteroffers within a merchant store, comprising:
- detecting an Internet product search conducted on a consumer'"'"'s mobile computing device for a product;
determining whether the consumer'"'"'s mobile computing device is located within a merchant'"'"'s store;
determining in a server whether to present a counteroffer to the consumer based at least in part on the detected Internet product search in response to determining that the consumer'"'"'s mobile computing device is located within a merchant'"'"'s store;
generating instructions for presenting a counteroffer to the consumer within the merchant'"'"'s store in response to determining that a counteroffer should be presented to the consumer; and
transmitting the generated instructions to at least one store display asset for presenting the counteroffer to the consumer.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems for intercepting Internet product searches conducted by a consumer within a store enable a merchant to initiate in-store actions, such as presenting counteroffers, to compete for the consumer'"'"'s business and recover sales that otherwise might be lost to online competitors. The merchant system may employ a variety of technologies to monitor Internet product searches conducted by consumers. In response to determine that an Internet product search has been conducted by the consumer, a merchant server may determine whether any in-store action is warranted to compete. If the merchant server concludes that an in-store counteroffer should be generated, the server may generate an in-store display, announcement or sale agent action to present a counteroffer to the consumer.
37 Citations
54 Claims
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1. A method for enabling a merchant to compete with online retailers for a sale of a product using counteroffers within a merchant store, comprising:
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detecting an Internet product search conducted on a consumer'"'"'s mobile computing device for a product; determining whether the consumer'"'"'s mobile computing device is located within a merchant'"'"'s store; determining in a server whether to present a counteroffer to the consumer based at least in part on the detected Internet product search in response to determining that the consumer'"'"'s mobile computing device is located within a merchant'"'"'s store; generating instructions for presenting a counteroffer to the consumer within the merchant'"'"'s store in response to determining that a counteroffer should be presented to the consumer; and transmitting the generated instructions to at least one store display asset for presenting the counteroffer to the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A server, comprising:
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a memory; and a server processor coupled to the memory and configured with processor-executable instructions to perform operations comprising; determining whether a mobile computing device of a consumer is located within a merchant'"'"'s store; determining whether to present a counteroffer to the consumer based at least in part on a detected Internet product search in response to determining that the consumer'"'"'s mobile computing device is located within a merchant'"'"'s store; generating instructions for presenting a counteroffer to the consumer within the merchant'"'"'s store in response to determining that a counteroffer should be presented to the consumer; and transmitting the generated instructions to at least one store display asset for presenting the counteroffer to the consumer. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A server, comprising:
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means for determining whether a mobile computing device of a consumer is located within a merchant'"'"'s store; means for determining whether to present a counteroffer to the consumer based at least in part on a detected Internet product search in response to determining that the consumer'"'"'s mobile computing device is located within a merchant'"'"'s store; means for generating instructions for presenting a counteroffer to the consumer within the merchant'"'"'s store in response to determining that a counteroffer should be presented to the consumer; and means for transmitting the generated instructions to at least one store display asset for presenting the counteroffer to the consumer. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A non-transitory server-readable storage medium having stored thereon processor-executable instructions configured to cause a server processor to perform operations for enabling a merchant to compete with online retailers for a sale of a product using counteroffers within a merchant store, the operations comprising:
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determining whether a mobile computing device of a consumer is located within a merchant'"'"'s store; determining whether to present a counteroffer to the consumer based at least in part on a detected Internet product search in response to determining that the consumer'"'"'s mobile computing device is located within a merchant'"'"'s store; generating instructions for presenting a counteroffer to the consumer within the merchant'"'"'s store in response to determining that a counteroffer should be presented to the consumer; and transmitting the generated instructions to at least one store display asset for presenting the counteroffer to the consumer. - View Dependent Claims (34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. A system, comprising:
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a server; and a plurality of store display assets, wherein the server comprises; a memory; and a server processor coupled to the memory and configured with processor-executable instructions to perform operations comprising; determining whether a mobile computing device of a consumer is located within a merchant'"'"'s store; determining whether to present a counteroffer to the consumer based at least in part on a detected Internet product search in response to determining that the consumer'"'"'s mobile computing device is located within a merchant'"'"'s store; generating instructions for presenting a counteroffer to the consumer within the merchant'"'"'s store in response to determining that a counteroffer should be presented to the consumer; and transmitting the generated instructions to at least one of the plurality of store display assets for presenting the counteroffer to the consumer, and wherein each of the store display assets comprises; a memory; and a processor coupled to the memory and configured with processor-executable instructions to perform operations comprising; receiving the generated instructions from the server; and executing the received instructions to present the counteroffer to the consumer. - View Dependent Claims (44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54)
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Specification